Netflix has made another big move to become a destination for live sports streaming as the company announced it will be the home of Christmas Day NFL games in a new three-year deal.
broadcasting the platform will broadcast two games on December 25, 2024 – Kansas City Chiefs vs. Pittsburgh Steelers and Baltimore Ravens vs. Houston Texans. Netflix will also stream at least one game on December 25, 2025 and December 25, 2206.
“Last year, we decided to make a big bet on live — tapping into massive fandom across comedy, reality TV, sports and more,” Netflix chief content officer Bela Bajaria said in a statement. company release. “There is no annual live event, sporting or otherwise, that compares to the audience that NFL football draws. We are so excited that the NFL's Christmas Day games will only be on Netflix.”
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The NFL is set to release the rest of its full 2024 regular season schedule at 8pm EST tonight.
It has not yet been reported how much the deal is worth. Neither Netflix nor the NFL have commented.
The news comes at a crucial time for Netflix, as the streaming platform tries to make the jump into live programming and sports.
In July, Netflix will have the exclusivity Broadcast rights to the boxing match between Jake Paul and Mike Tyson, which subscribers can watch at no additional cost.
Netflix too bought the broadcast rights for WWE Raw, which will begin in 2025, a deal valued at around $500 million over a 10-year contract.
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The platform has also begun offering a number of popular original NFL programs, including the documentary series “Quarterback” and “Receiver,” which will be released this summer and chronicle the lives of five superstar NFL receivers through their 2023 seasons.
“We couldn't be more excited to be the first professional sports league to partner with Netflix to bring live games to fans around the world,” said Hans Schroeder, NFL Executive Vice President of Media Distribution. RELEASE.
Netflix it was upstairs over 83% in a one-year period as of Wednesday afternoon.