He began selling insurance to the Hispanic community in the 1970s. Now his family owns a national franchise with a smart strategy.
When Cuban immigrant Nicolas Estrella Sr. started selling car insurance in Miami in the 1970s, he had an opening line: His last name meant “star” in Spanish, so he and other Latinos. IMMIGRANTS could bet on the same star – the American Dream. “He realized he could fill a gap in the market for the…
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