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Opinions expressed by Entrepreneur contributors are their own. In today's complex B2B marketing landscape, achieving a strong return on investment (ROI) requires a strategic approach that combines channels, messaging and audience targeting. Among the many channels available, vertical industry-focused newsletter advertising stands out for its ability to deliver targeted, high-quality results that can significantly increase…

UnitedHealth Group has paid an undisclosed reward to hackers in an effort to keep patient records that may have been compromised. The attack, which it happened in februaryaffected patients of Change Healthcare, a division of United's Optum. “This attack was carried out by malicious threat actors, and we continue to work with law enforcement and…

Opinions expressed by Entrepreneur contributors are their own. Google Core Update March 2024 was a seismic event for blogs and website owners who relied on organic search traffic. This significant algorithm change targeted low-quality content and AI-generated spam, leading to the deindexing of hundreds of websites in its early stages. The consequences were that severely…

A week ago National Small Business WeekA new study examines some surprising things that millions of small businesses across the US have in common. or Pew Research Center Survey released Monday, looked at Census Bureau data points associated with 33 million small businesses across the US. The study defined “small business” as a firm with…

Opinions expressed by Entrepreneur contributors are their own. This spring, the US Govt took an unprecedented step: requires every US agency to appoint a chief AI officer. This follows on the heels of companies in various industries adding similar roles to their leadership ranks. This is a move in the right direction for companies looking…

Federal Trade Commission (FTC) it is challenging Kroger's acquisition of Albertsons and Kroger, and now the two stores have offered another compromise to quell concerns about approval of the merger. Now, the two grocery chains have agreed to sell another 166 stores to C&S Wholesale Grocers (which owns 24 Piggly Wiggly and Grand Union supermarkets)…

The Haub School of Business at Saint Joseph's University in Philadelphia is running an AI pilot program called ChatSDGand last week in the largest in the world Business Education Conference, professors, deans and administrators from other business schools were all “scrambling” to test it, Bloomberg reported. ChatSDG assesses how well scientific articles and journals match…

Opinions expressed by Entrepreneur contributors are their own. The art of celebrating team moments has evolved into a crucial leadership skill. A recent study by Nectar, an employee recognition software company, found that almost 84% of employees say recognition affects their motivation to succeed at work, and nearly eight in 10 people admit they would…

Opinions expressed by Entrepreneur contributors are their own. When you consider the various factors that contribute to your success as an entrepreneur, mind set may not be the first thing that comes to mind. Mindset may not seem important as you move from task to task, but it has a significant impact on how you…