I turned down a major retailer that wanted to carry my product. Here's why other CPG founders should too
Opinions expressed by Entrepreneur contributors are their own. Founders often dream of selling to Costco—but last year, when Costco offered to carry my beverage brand, O2 Hydration, I said no. It was a tough decision. I love Costco and I wish I could be brought to Costco, but I also knew a terrible truth: My…
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