You're more likely to turn on the TV to watch YouTube, Netflix, or another streaming platform than to watch cable. Nielsen's June”meter” The report, which assessed what US audiences watch on a TV screen for the past month, found that more viewers are choosing to stream content through their TVs. YouTube had a record high…

Disney park goers are delighted to use the Genius+ servicewhich offers guests the opportunity to reserve a seat at the front of the line for their favorite ride to beat the wait times and crowds at the Happiest Place on Earth. But now, there is one new arrangement to the system. On Tuesday, Disney announced…

AT&T wants the seven largest and most profitable technology companies, THAT IS Apple, Amazon, Alphabet, Meta, Microsoft, Nvidia and Tesla to help subsidize internet and phone access in the US AT&T Chief Executive John Stankey said Monday at a telecom forum that big tech companies should be required to contribute to Universal Service Fund (USF),…

Opinions expressed by Entrepreneur contributors are their own. Starting a business requires a delicate balance of risk, passion, intelligence, research and self-belief. You have to trust your instincts – and stick to the hard work you've done to prepare business growth. You also have to weigh the potential risks against the faith and belief that…

Tesla rival Rivian saw its shares skyrocket on Wednesday thanks to a massive investment from Volkswagen. The company announced on Tuesday that it would invest $5 billion in Rivian to form a partnership to create “Next-generation software-defined vehicle (SDV) platforms to be used in future electric vehicles from both companies.” Connected: Rivian announces R2, R3…

Opinions expressed by Entrepreneur contributors are their own. In recent years, companies have taken steps to create more inclusive workplaces LGBTQIA+ employees. But let's be real – many still face discrimination, aggression and a lack of real support from leadership. A major roadblock? Low-awareness leaders who have not done the inner work to heal their…

Opinions expressed by Entrepreneur contributors are their own. Software as a Service (SaaS) is a booming industry full of potential and innovation. However, a lot SaaS businesses rely heavily on paid advertising for lead generation and customer acquisition, often overlooking the incredible power of organic traffic. This leads to high customer acquisition costs, which slows…

Opinions expressed by Entrepreneur contributors are their own. One of my favorite brainstorming frameworks is the SCAMPER technique. It stands for Replace, Combine, Adapt, Modify, Repurpose, Eliminate and Reverse. Advertising executive Alex Faickney Osborn developed the original principles in 1953. Then, Bob Eberle turned them into a memorable acronym and expanded on the concept in…

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In an unexpected move, McDonald's has GOING a program to combat black underrepresentation—but not in the food industry. With “Changing Black Fashion and Positively Gold,” the brand aims to support black fashion designers through mentorship, resources and financial assistance. Connected: Considering franchise ownership? Get started now to find your personalized list of franchises that match…