Entrepreneurship

Why your company should rethink its purpose to get loyal customers – and drive more sales.

Opinions expressed by Entrepreneur contributors are their own. Becoming one entrepreneur and creating a company that creates positive change it's a dream that has fueled ambitious people since the dawn of the modern economy. But where to start? How will you create a meaningful product or service that stands out among today's highly competitive noise…

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Gensler executive Diane Hoskins: Multiple career changes pay off

Diane Hoskins co-directed Gensler, the the biggest architectural firm in the world, for 20 years as co-CEO and global co-chairman – but she would describe her career path as anything but predictable. In one commencement speech at MIT's School of Architecture and Planning on Thursday, Hoskins told graduating master's and doctoral students about her “off…

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Build customer loyalty and trust with this unique marketing strategy

Opinions expressed by Entrepreneur contributors are their own. A new trend in B2B SaaS the sector has begun to challenge traditional corporate marketing strategies. The term “founder-led marketing” uses personal branding to create a strong brand identity and build direct relationships with customers. However, with the traction this strategy is gaining, I can't help but…

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How to create effective recognition programs for startup founders

Opinions expressed by Entrepreneur contributors are their own. In the bustling world of startups, the concept of “sweat equity” often hums in the background, unknown but vital. founders pour their time, expertise and relentless energy into building their ventures from the ground up. While financial investment is usually acknowledged and rewarded, the non-financial contributions –…

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Ask Marc | Get free business advice from the co-founder of Netflix

Netflix co-founder and first CEO Marc Randolph has a personal mission to help entrepreneurs around the world achieve their dreams. He's mentored hundreds of early-stage entrepreneurs and helped create dozens of successful tech ventures, and now he wants to help you. In our live streaming series Ask Markyou have the opportunity to ask Marc Randolph…

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California just took a big step toward responsible franchising

The California Senate passed the Senate 919 invoice last week, a piece of legislation that extends disclosure requirements to third-party sellers of franchises, including brokers, broker networks and franchise sales organizations. The bill, which received bipartisan support, would strengthen franchise relationships by providing more information about potential franchises. “Third-party franchise sellers play a vital role…

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Taking vacations doesn't make you lazy—here are 4 ways it actually makes you more productive

Opinions expressed by Entrepreneur contributors are their own. Taking vacations has long been (unfairly) associated with unproductivenessso much so that it can feel like a disadvantage in this fast-paced and highly competitive world. However, experienced entrepreneurs understand the importance of scheduling vacations, not only for physical and mental health care, but also for business sustainability….

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Master new skills to advance your career for just $25

Disclosure: Our goal is to display products and services that we think you will find interesting and useful. If you purchase them, the Entrepreneur may receive a small portion of the sales revenue from our trading partners. As an entrepreneur or time-strapped professional, it can be hard to find the bandwidth to learn something new….

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This common branding mistake is keeping you from more customers

Will people buy cheap food to help save the planet? The answer is yes – and no. That was the idea behind it Flash food, an app-based marketplace that aims to divert food away from landfills and families in need. It collects food near its best-by date, places it in refrigerators at more than 2,000…

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Abercrombie reports the highest Q1 in company history. That is why.

Abercrombie & Fitch continues to be a strong comeback story as the retailer just posted the highest first quarter earnings in company history. During a Q1 2024 earnings this week, Abercrombie & Fitch reported a 22% year-over-year increase in sales, ending the quarter at $1.02 billion compared to $836 million at the same time last…

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