Entrepreneurship

Here's why we lost half of our customers—and how it actually helped us grow

Opinions expressed by Entrepreneur contributors are their own. Modern buyers, both retail consumers and businesses, are looking for more from the companies they buy from. They want products built specifically for them by experts who understand their needs. On the business-to-business side, we call this verticalization. This is a trend that is extremely prevalent in…

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5 ways to retain customers with good customer service

Opinions expressed by Entrepreneur contributors are their own. One of the most unfortunate reasons customers can leave your business (“churn”) is that you have developed mistakes in your customer service and customer experience that are alienating your customers and driving them away. These customer service mistakes often get worse during a period of rapid company…

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How to future proof your customer service for General Z

Opinions expressed by Entrepreneur contributors are their own. “Please Hold” is officially cancelled. This is a departure from a degree new poll from Gartner. Almost half of it Gen Z customers it will simply hang up when asked to hold a call. But that's just one way generational change is reshaping the customer service industry….

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Bitcoin just hit a major milestone. Here's why it's on the rise.

Bitcoin reached $103,000 on Thursday morning after reaching the coveted $100,000 level Wednesday night. On Truth Social, Trump tweeted about the historic moment offering congratulations and taking loans for the rally, writing“Welcome!” Why is Bitcoin rising? Since Donald Trump won the 2024 election, Bitcoin has increased by 40%and experts are enthusiastic that the President-elect's policies…

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From '30 under 30' to fraud: The dark side of early success

Opinions expressed by Entrepreneur contributors are their own. In 2021, Joanna Smith-Griffin, founder of an education technology startup, appeared in Forbes “30 under 30” list.. Last month, she was charged with fraud. Prosecutors allege she lied to investors for years about her startup, AllHere Education, and the company received $10 million under false pretenses, according…

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John's Crazy Socks Hits Sales Milestone, World's Largest Sock Co

John Cronin, a 28-year-old entrepreneur with Down Syndrome, started John's Crazy Socks in 2016. The Farmingdale, New York-based company now sells more than 4,000 different types of socks and has reached a major milestone: over two million orders have been fulfilled, according to a report published on Wednesday BY New York Post. The socks on…

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Why fans are unhappy with Taylor Swift's $40 tour book

taylor swift, The most streamed artist on Spotify for the second year in a row recently released a project that disappointed some eagle-eyed fans. Last week, Swift's $39.99 “The Eras Tour Book” coffee table went on sale, highlighting the superstar's record tour Eraswhich was the first ever to earn over $1 billion. The 256-page hardcover…

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How to build a winning marketing strategy that sets your startup apart

Opinions expressed by Entrepreneur contributors are their own. According to the Bureau of Labor Statistics, up to 90% of startups fail. The average failure rate in almost all industries for the first year is 10%, while 70% of new businesses fail in years 2-5. In continuation economic uncertainty and a rapidly changing technological landscape, success…

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Who shapes a brand – the leader or the audience?

Opinions expressed by Entrepreneur contributors are their own. or brand identity it is often thought to originate at the top, defined by executives who set the tone and vision. However, in today's interactive landscape, audiences have unprecedented influence, shaping how brands are perceived in real time. Achieving the right balance between leadership vision and audience…

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How to let go of unnecessary tasks and focus on what matters

Opinions expressed by Entrepreneur contributors are their own. It's free to let go. Bruce Lee captured it perfectly: “It's not the daily rise, it's the daily fall. Put your trivial hand away.” It's an idea that has turned businesses on their heads and made life easier – one that has changed the definition of productivity…

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