Opinions expressed by Entrepreneur contributors are their own. In entrepreneurship, I suggest a shift in mindset from the traditional narrative of perseverance and struggle to a more pragmatic approach. Entrepreneurs often praise their ability to endure challenges and overcome obstacles, but I believe that entrepreneurship should be seen more as project management. In this view,…

Opinions expressed by Entrepreneur contributors are their own. Local search engine optimization (SEO) is one of the most important aspects of SEO strategy. For many businesses, the local community makes up most or all of their customer base. But even for larger businesses with multiple locations, local SEO is a powerful tool to help your…

Opinions expressed by Entrepreneur contributors are their own. Knowingly or unknowingly, we are all being evaluated by the four C's Networking. The four C's are credibility, competence, clarity and connection – these are the elements that are necessary to develop a strong personal referral network. When you meet a stranger, you likely ask yourself one…

Opinions expressed by Entrepreneur contributors are their own. Early entrepreneurs are advised to say “no” if they want to be successful. But if I had taken this advice earlier in my career, I would be a network engineer sitting in a cold 50ºF server room instead of running my own business. I can understand where…

Peter Riggs saved Pita Pit once. But can he do it twice? Two decades ago, Riggs was a student at the University of Idaho and loved his hometown Pita Pita. After graduation, he and some friends bought several franchises in California and then sought a statewide development deal. Instead, the Canadian-based company asked them to…

If one were to find a $7,000 Dior bag selling for $1,700, one might be suspicious. That's why, for mother-daughter duo Dianne and Gabrielle Melillo, delivery business it's not just about good merchandise. It's about trust. “We work in an area where our items are pre-owned,” says Gabrielle. “Our customers have to trust us and…

Disclosure: Our goal is to display products and services that we think you will find interesting and useful. If you purchase them, the Entrepreneur may receive a small portion of the sales revenue from our trading partners. More than 60% of small business owners report that cutting costs is a top priority, says a recent…

Hey local retailers, what's on your mind? The entrepreneur wanted to know, so we partnered with him Honestan online wholesale marketplace where gift shops, pet stores, clothing boutiques, and other mom and pop stores source their products. Faire posed five questions to its vendors, and more than 1,200 answered—revealing their biggest concerns, triumphs and what…

Opinions expressed by Entrepreneur contributors are their own. If you are serious about your build personal brand or establishing thought leadership in LinkedInYour LinkedIn SSI (Social Selling Index) score should be on your radar. This often-overlooked metric is more than a number—it's a strategic tool that helps measure the effectiveness of your content and activity…

“No one really likes a head somewhere, but a head somewhere in a dragon outfit is funny.” That's what he says Piff Magical Dragonknown as John van der Put, a performer whose act has garnered awards for Best Comedian, Best Magician and Best Las Vegas Chairman and a nine-year residency at the Flamingo Hotel and…