By now, you may have seen one of the 4000-plus TikToks with the hashtag #genzmarketing, where a business or institution (many zoos and museums are trending) has a person of a certain age film a promotion using words that are part of Gen Z vernacular (choke, rizz, it's giving, brat) – and it's working. The…

X, the social media site formerly known as Twitter that Elon Musk bought in October 2022 for 44 billion dollarsis now worth $9.4 billion, according to new assessments from Fidelity. faithfulness noted below value of X by nearly 80% (78.7% to be exact) in its Blue Chip Growth Fund annual reportfiled on Saturday. The filing…

Opinions expressed by Entrepreneur contributors are their own. As a busy entrepreneuryou know yours time it is extremely valuable. Why you should give your business time to focus investing? Investing not only protects the money you've worked hard to earn; it also helps it grow and blend over time. If you want to do something…

Around 10 a.m. Monday, Verizon users began reporting outages social media and to Detector down that they have no service except SOS mode. Verizon acknowledged the “service affecting issue” at 11:48 a.m., but had no further comment by press time. We are aware of an issue affecting service for some customers. Our engineers are engaged…

By 2027, it can require as much energy as possible to power artificial intelligence per year, as it currently does to keep the lights on in Sweden or the Netherlands. While big tech companies like Meta and Google build costly AI infrastructureCEO of AI chipmaker Nvidia, the third largest company in the world by market…

Opinions expressed by Entrepreneur contributors are their own. When economies falter and financial systems shake, a seemingly paradoxical truth emerges: the rich get richer. Long recessions and depressions, assets become available at lower prices, providing fertile ground for savvy investors. This phenomenon is not merely anecdotal; it's a time-tested, strategic approach that the best investors…

Opinions expressed by Entrepreneur contributors are their own. As a business owner, you've probably heard the buzz: Social media is the future. Whether it's TikTok, Instagram or Facebook, you're told that's where your customers are and that's where you should be. And while social platforms certainly play an essential role in any modern business strategy,…

Barbara Corcoran remembers when her real estate firm, The Corcoran Group, was in a tight spot. Mortgage rates were around 18%, setting the date about October 1981. She knew she had to make job cuts. “My mother said to me, 'You're going to have to fire people, aren't you?' She wasn't a businesswoman, she was…

Opinions expressed by Entrepreneur contributors are their own. “Less noise, more steak.” I admire this ugly but accurate description of entrepreneurship through acquisition (ETA) by a Northwestern Kellogg School of Management professor. While it may not be as hyped as the startup life, buying an already established and solvent business and running it your way…

Opinions expressed by Entrepreneur contributors are their own. Evaluating your business performance annually is an important step to continued success. Going back to review finances, sales, inventory, processes and more provides valuable insights. It identifies what is working well to duplicate and points out areas that need improvement. it checklist will guide business owners through…