Your Current Marketing Plan May Not Work Overseas – Copy Strategies from Spotify and Snickers to Succeed Everywhere
Opinions expressed by Entrepreneur contributors are their own. Expanding into new ones international markets presents an exciting yet daunting challenge. With over two decades in the PR industry, I've navigated the complexities of different cultural landscapes and seen first-hand how a PR strategy that thrives in the UK may not resonate in, say, the US,…
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