Opinions expressed by Entrepreneur contributors are their own. Lately, major brands, from fast food to retail, have relied on celebrities to boost revenue and appeal – especially among young consumers. The effect could be dramatic: A month after McDonald's introduced Travis Scott's meal, sales increased by 10%. Shaquille O'Neal pizza helped Papa John's grow more…

President Donald Trump was sworn in on Monday as the 47th president of the United States. Future White House Officials he told reporters that Trump would sign executive orders in his first days in office, and possibly in his own meeting on Monday evening. The orders are expected to address economic issues such as inflation…

it's starting a business on your agenda in 2025? If you don't want to launch one of the approximately 20% of businesses fail within two years, you must consider all the factors that make or break success. And exactly where you start your own business it is one of the most essential pieces of the…

What's the big AI announcement happening this month? OpenAI is said to announce an AI breakthrough in the coming weeks — AI that can do Ph.D.-level tasks, potentially replacing complex human work, Axios reported on Sunday. CEO Sam Altman has scheduled a closed-door meeting with the US government in Washington DC on January 30, according…

Opinions expressed by Entrepreneur contributors are their own. strategic entrepreneurs recognize that the new year is prime time to gain a competitive edge. One of the best ways to do this is to have a new approach to yourself tax planning. Instead of just closing your books, make time for high-value strategic work. You will…

Opinions expressed by Entrepreneur contributors are their own. Investing in real estate is a great way to do it passive income. However, there is a lot of work ahead to ensure that the investment is a good one and will not ultimately reduce your ability to earn money. A great way to reduce the potential…

Opinions expressed by Entrepreneur contributors are their own. Let's talk about work. Not in the old school, “What do you do for work?” way, but what is a job really. For decades, a job was described through a title and a list of responsibilities. You are hired and given one job description; this is your…

Business is big on many fronts for President Donald Trump as he is sworn in for his second term today in Washington, DC (His $TRUMP meme coin reached about 11 billion dollars in market value since its inception on Friday.) Trump took his oath of office inside the Rotunda of the US Capitol rather than…

Opinions expressed by Entrepreneur contributors are their own. As we begin the new year, it's time to focus on what you really want to achieve. We usually start with resolutions that we don't keep. So how do we decide meaningful goals and really stay on track? The answer: reverse engineer your year. I was introduced…

Disclosure: Our goal is to display products and services that we think you will find interesting and useful. If you purchase them, the Entrepreneur may receive a small portion of the sales revenue from our trading partners. The US Department of the Treasury reported that almost 30% of small business owners in 2024 cited increased…