In a world saturated with advertising, where 54% of consumers would not take a look at a brand that will disappear tomorrow, catching customer attention it is not an easy task. But amid the noise, there is a hidden path that leads to increased customer focus and engagement: attention to detail.

When you weave your brand values ​​and identity into seemingly small aspects of your brand, from your domain name to your user experience, you can make a lasting impression on your customers. Here's how brands can use the details to break it down and increase recall.

Use human psychology

People tend to notice innovations and nuances. In her famous study of memory, German psychiatrist Hedwig von Restorff found that participants were more likely to remember items that differed in color, shape, texture, and size among a group of similar objects—a phenomenon she called The Von Restorff effect. This knowledge is very useful in marketing, where the Von Restorff effect can be used in multiple ways of communication – from design and UX for copywriting and social media.

Getting food? Stand out from the crowd by incorporating distinctive elements into your branding strategy. Something as simple as a bold font, an attractive graphic or a unique domain name, with keywords before and after the period has the power to grab the consumer's attention. By incorporating distinctive details into your brand, customers are more likely to remember your product or service in a crowded marketplace.

Related: How to use data and analytics to connect with customers

Pay attention to the customer experience

More than 50% of customers switch to competitors after only a bad experience with a brand. These high stakes make it important to consider your audience across all channels. Every component of the customer experience is an opportunity to demonstrate your brand value.

For example, if your business has an online storefront, you can customize product suggestions based on the customer's purchase history. Or, if a customer reaches out with a question, your team can personalize the response with data from your CRM. These small details can show customers that you care about them and are willing to go the extra mile to provide the best experience possible.

Find authentic ways to stand out

Every marketing leader wants to differentiate their brand. Details are a great way to stand out, but they need to feel real to be effective. Considering that 88% since consumers consider how authentic a brand feels when making purchase decisions, marketers must align every decision with their brand identity to avoid alienating their audience.

Just think about Kendall Jenner's Pepsi ad from 2017, which received major backlash for trivializing social justice activism to sell soda. With no connection between the Pepsi brand and the message of peace they were trying to spread, the ad seemed insensitive, simplistic and inauthentic. O

On the other hand, that of Patagonia Don't buy this jacket campaign was much more successful. The entire ad spoke directly to the brand's ethos and ran during Black Friday – a brilliant and meaningful detail that proved Patagonia's commitment to sustainability.

If you want to attract positive attention, think about your brand's core values ​​and find ways to highlight those qualities in your marketing. Back up your claims and stand behind your ethics. Every choice, from a social media headline to an entire advertising campaign, should be thought through with great care and attention. Doing this consistently will naturally inspire consumer confidence and reinforce your brand presence.

Related: 3 ways to stand out from the competition

Use a unique domain name

When it comes to the details of marketing, it's crucial to leave no stone unturned. A unique new web address, with keywords before and after the period, is a valuable way to attract attention and remain memorable. Instead of using a long, generic URL, brands today can differentiate themselves with shorter, louder web addresses that end with keywords like .pro, .world, or .info. By including keywords that customers associate with relevant components of your brand in your website address, you can also further boost your SEO for improved search results rankings and increased visibility.

Related: 4 Simple Tips to Stand Out in the Crowded Startup World

Say more with careful detail

When brands invest in seemingly small details, pay attention to their customer experience, and align their campaigns with their brand values, customers should take notice. Even the smallest choices matter in marketing.

A unique domain name, a personalized touch or an authenticity can make all the difference. The best way to make the most of fleeting moments is to be bold, take risks and stay true to your brand.