As a financial professional and fellow Latino entrepreneur, I know firsthand that the road to financial independence is not all about numbers; It's about balancing everything that makes you human while running a business. Your vision, story and overcoming possible financial traumas that many faces are part of the mix.

What matters is asking the right questions, forging your own path, and sharing what you've learned with others so we can create a new status quo and grow as a community. So what insights can successful Hispanic founders and CEOs give you to support your path to financial growth?

Related: Are your subconscious money habits killing your business growth? Here's how to fix them now

Embrace authentic storytelling

We all have stories to tell – so it's time to bring it to our businesses. In fact, that's exactly what it is Norma Fabian Newtonfounder of Fabian Floresshares as a key component of her success: “One tip I would give other entrepreneurs is to embrace storytelling. Authentic storytelling is the key to differentiation, establishing yourself as a thought leader and making connections.”

Newton started her business to amplify Latino stories within the traditional book publishing industry and contribute to creating more equality in the literary landscape. But narrator it's essential, even if you're not looking to become an author or public speaker. It plays a role in how you relate to your business, your employees, your customers and, ultimately, your money. Embracing our voice is an inevitable part of success.

Test your market and invest in yourself

The right way financial growth it's more than luck. It's about thinking, strategizing, testing and adapting. Katarina Riverathe founder of Blindish Latina LLCgives that accurate insight as a key to its success. She says, “Test your offering in the marketplace first. Do people want to buy your offering? Once you have those foundational pieces in place, invest in yourself.”

Rivera built her business from her own personal journey with disability, and through public speaking and consulting with DEIA, she aims to break down stigmas and promote more inclusive workplaces.

As Hispanic entrepreneurs, we are sometimes hesitant to share our creations with the world or believe we can do it all ourselves. But, as Rivera noted, combining the two gets us further — and faster. “I have a business coach, brand partnerships coach, therapist, a team of part-time contractors, an accounting firm, and a CPA. It's important to invest in yourself in the most effective ways when starting your business.”

Diversify your income streams and take control

Soto timeCEO of Creative Housejournalist and entrepreneur, says: “We can't put all our eggs in one basket. I learned that in order to have control over my future and ensure stability, I needed to diversify my income streams. That's how I started the agency my PR and joined the beauty industry You need to get out of your comfort zone and create multiple streams of income.”

She learned this lesson after experiencing an unexpected layoff, which made her realize the importance of by diversifying. This decision led her to create a new business and include beauty entrepreneurship in her portfolio. The truth is: If you want financial stability, relying on just one income stream is not sustainable. Whether you're diversifying into different products or services within your company or building multiple revenue streams, having options is critical.

Related: 5 Ways Brands Can Celebrate Hispanic Heritage Month Using Social Media

Know when to change and take care of your well-being

Juan Galan, CEO of IG Creator Academystarted his entrepreneurial journey as a content creator, aiming to become an influencer. Along the way, he realized that what he was building was more than just content, it was a business. However, the transition to becoming a full-fledged business owner and CEO came with its own challenges.

He emphasizes the importance of knowing when to make these changes and prioritizing your well-being in process. He says: “You need to take care of your mental health, define the lifestyle you want and not feel pressured to scale up if it doesn't match your goals.”

Be curious and never stop learning

Karina Martinezfounder of DONEshares critical insight into success while building the first Latino sports media company: “The best leaders are the most curious students, constantly learning and evolving. In the early stages of building a company, staying endlessly inquisitive is essential – read more , listen to podcasts, attend seminars and research those you admire.”

Curiosity and continuous learning are often overlooked by new entrepreneurs, who can become consumed by the day-to-day tasks of running a business. But to grow, you have to learn constantly. This will pull you out of obstacles and open up new strategies for your business, helping you get closer to your goals.

Lift others along the way

Bianca the Whitefounder of This Latina Travelslaunched her platform with a mission to inspire women of color to explore the world. For Alba, this journey is about creating a supportive community where we lift each other up. “If we stopped looking at each other as competition, I truly believe all of our businesses would succeed. Each of us brings something new to the table,” she says.

And I totally agree with him. We often believe that business and entrepreneurship take us too far from our values, but as Hispanic entrepreneurs, our identity and the values ​​we carry from our community — like unity and uplifting each other — are what really make us stronger.

Related: The winning strategies behind effective Hispanic Heritage Month campaigns

Say yes to new challenges

Nadine Ramos, CEO and founder of Lazio AND Blessed bananashares that saying yes to new challenges is what has gotten her to where she is now: “Be the type of person who says yes to new challenges. , to grow and bet on myself .”

Ramos first introduced Brazilian keratin treatments to the U.S. with her own business without financial backing, connections, or experience, and later founded her second company, Blessed Bananas, to push the boundaries of hair care by blending nature and science with hair-based products. banana oil. For Ramos, embracing new challenges is the key to unlocking growth and getting where you want to go.