The Jetsonsa popular television show from the 1960s, predicted the rise of AI chatbotsvideo calling, robotic vacuuming — and now holograms.
American startup Proto is making waves as the first platform to allow communication through holograms. The company's products are physical boxes that display 3D images from pre-recorded videos, live feeds, phones and cameras. They can also be used for video calls and interviews. Images appear to be 3D due to shadow and reflection effects.
Comedian Howie Mandel in a Proto device talking to a reporter. Photo: Bizuayehu Tesfaye/Las Vegas Magazine-Magazine/Tribune News Service via Getty Images
Proto has two life-size hologram boxes available that cost anywhere from $29,000 to $65,000: the Proto Epic, which over 100 companies are using, and Proto Luma, which the company has recently introduced, according to a CNN Business Report Friday.
Related: What you need to know about 'AI Agents' and why we're one step closer to The Jetsons
The cheapest option is the $5,900 Proto M, a desktop version less than 3 meters long.
Holograms are no longer just science fiction. The Jetsons promised and Proto delivered. pic.twitter.com/A2NHfVhThk
— Proto Hologram (@ProtoHologram) September 22, 2024
Since launching in 2018, Proto has sold close to 1,000 hologram boxes, founder David Nussbaum told CNN Business. Company technology appeared on America's Got Talent in 2022. Jon Bon Jovi's bar in Nashville, Tennessee added a permanent Proto hologram unit to the premises in June.
Proto is constantly leaving traces in communication with Amazon using it in an AI hub in San Francisco in August. Also last month, a health care facility in West Tennessee became the first to use Proto holograms to bring cancer specialists to patients so they don't have to travel far for specialized care.
I visited @west_cancer in Henry County to see their new telemedicine device, the Proto Epic, which is the first of its kind in the US. This device projects a realistic life-size image that allows patients to meet with cancer specialists in Memphis or anywhere else without… pic.twitter.com/JFOb8lT97O
— Rep. David Kustoff (@RepDavidKustoff) September 3, 2024
Proto exists at a time when major technology companies are becoming interested in hologram technology. Earlier this week, Meta's Mark Zuckerberg offered a first look Orion, Meta's holographic glasses. The glasses overlap with holograms and digital communication with the physical world.
Zuckerberg said the glasses were best thought of as “a time machine” and needed some fine-tuning before going public.
Related: The world of 'The Jetsons' is becoming a reality. Innovators, start your engines.