3 Small Changes That Made My Company More Scalable – And Increased Our Sales by $14 Million in 1 Year


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Scaling a business is often described as so fascinating race to the top. In reality, it is the foundation you set that will either make or break your growth. I've been there—building a tech company from scratch to a successful exit and now investing in other startups—and let me tell you: the small, behind-the-scenes changes are what move the needle. It's not enough to have a killer product, a stellar team, or a huge market. If you don't get your house in order from the start, you'll likely struggle to maximize all the good things you have for your business.

Whether you're just starting out or looking to perfect your operations, these three simple, real-world tips can make your company more scalable and save you a ton of headaches down the road.

Get your documents in order

One of the first things you need is a solid system for organizing your documentation. Setting one data room (a central place where all your important documents are stored) early on saves you a lot of trouble and helps your team run like a well-oiled machine. Your data room should include everything from legal contracts to financial statements. Note that most data rooms these days are digital rather than physical, that way they are more accessible and central to the entire company.

I remember the first days Vungle when our documents were scattered all over the place – different computers, email threads and even physical folders. It was chaotic, especially when we were preparing for our Series A funding. Once we set up a proper data room, it made a world of difference. We could quickly find any document that investors needed and that showed them that we were on top of things.

Pro tip #1: Start labeling your emails. It may seem trivial, but having an organized inbox is a lifesaver when you're in a crunch to find important information or files. From there, you can slowly graduate to starting filing systems for key documents and eventually maintaining a well-organized data room.

Related: 4 tips to better manage your email inbox

Bring your pitch to life

Your Pitch Deck should not be a static document; it should be a living, breathing tool that evolves along with your company. Many founders mistakenly think that their desk is only for fundraisingbut in reality, it has a much wider potential. You can reuse it as the basis for other key assets, such as employee onboarding presentations, your brand identity board, or your website and social pages. The possibilities are endless when you view your pitch deck as an essential reference for your company's early-stage documents.

Like one VC and seed investorI've seen countless tar decks – some great, some not so much. The highlights are always up-to-date, reflecting the latest developments and strategic changes. Regularly updating your pitch deck isn't just about impressing investors; it's a self-reflection exercise that forces you to look at your business from different perspectives. This can be crucial to keeping your team on track and your strategy on point.

Pro tip #2: Calendar your pitch deck reviews. Whether monthly, quarterly, or at least annually, schedule regular inspections of your driveway. By blocking this into your calendar, you'll ensure it doesn't slip through the cracks and stay grounded in your company's evolving narrative.

Related: How to sell your story through pitch deck

Start working on your sales SOPs

A well-documented sales pitch ensures that everyone on your team is on the same page, and it's worth investing the time to get it right. At Vungle, we noticed early on that some of our sellers consistently outperformed others. So we started recording their calls, analyzing what worked, and eventually turning that knowledge into a standard of sales scenario. This simple change had a massive impact – our sales grew from $850,000 to $15 million in just one year. The consistency and clarity it brought were game changers.

But we didn't stop there. We created email templates for our outreach, which expanded our pipeline and fueled another growth spurt, pushing sales from $15 million to $56 million the following year. This experience highlights the power of standardizing your sales process. At its core, it can help you amplify what works and make it replicable across your team.

Pro tip #3: Start with an FAQ sheet. Building a complete sales bible can seem overwhelming, so start small. Start with a simple document that lists common customer questions and corresponding answers. This lays the foundation for a more comprehensive sales guide. Over time, you can expand this to detailed sales scripts and SOPs for contacting and introducing customers.

Related: Sellers have some of the highest turnover rates – but here's how you can maintain them.

Effective scaling it is about building a strong operational foundation. When you organize your documentation, keep your plan current, and standardize your sales steps, you're setting yourself up for scalable growth. By applying this, you will undoubtedly find that small but incremental efforts often have the biggest impact on long-term success.



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