Daily Mail reports that a document purportedly created by Los Angeles-based PR firm Full Scope details an exact date that Travis Kelce and Taylor Swift will be shared and gives an action plan on how to deal with a supposed media frenzy.
?TAYLOR SWIFT – TRAVIS KELCE RELATIONSHIP IS FIXED? ?
A document bearing the letter of Travis Kelce's PR firm is circulating online, showing a contract that mentions the couple's planned separation on September 28. The text for the announcement has already been drafted.… pic.twitter.com/EFVgq5m0sf
— The Gas Stove (@TheGasStovee) September 3, 2024
The purported documents say the announcement date is September 28 and that three days later, a statement will be released to mainstream media “to ensure wide coverage.” The Daily Mail's analysis of the document reveals phrases that could be included in the statement, such as: “Travis and Taylor have decided to part ways after careful consideration. They both value and respect each other's personal lives and appreciate your respect for privacy during “They are both committed to their careers and personal growth. They remain friends and wish each other the best.”
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PR firm Full Scope responded to the documents, stating that they are “totally false and fabricated and not created, issued or authorized by this agency.” They further said that they are following the legal actions. “We have engaged our legal team to initiate proceedings against the individuals or entities responsible for the illegal and harmful falsification of documents.
So far, neither Swift nor Kelce have made a public response to the documents. Whether it's true or not, having a PR plan to get ahead of bad news is not out of the norm for public figures and business leaders. In fact, it's highly encouraged. Escalating a problem to control the narrative is a tried and true method for crisis management experts.
“No one is perfect, so when bad things happen and your company messes up, it's best to address the issue head-on,” he writes. Scott Keever for Entrepreneur. “Taking ownership shows customers and potential customers that your business is responsible and trustworthy.”