The signature US Open Honey Deuce cocktail is the tennis tournament's pot of gold.
The concoction, which combines Gray Goose vodka with raspberry liqueur and lemonade, topped with melon balls that mimic small tennis balls, is expected to bring in a staggering $10 million in sales this year. according to CBS News.
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Last year, eager fans at the USTA Billie Jean King National Tennis Center in Queens racked up over 450,000 Honey Deuces — even with its $23 price tag. The drink is named after the tennis term for a 40-40 tie.
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Part of its charm is the reusable acrylic cup, which bears the names of past tournament winners. Six-time US Open champion Serena Williams posted a TikTok this week trying the famous drink for the first time.
@serena Honey dew #use #fyp #for your site #serenawilliams ♬ original sound – Serenawilliams
Other Grand Slam tournaments offer their own signature drinks, such as Wimbledon's Pimm's Cup and the French Open's champagne, though none rival the US Open's drink-making influence.
However, it is worth noting that this year, due to rowdy behavior from fans, French Open officials banned alcoholic beverages in the stands.
The total purse for the 2024 US Open is $75 million, a 15% increase from last year. Singles winners will take home $3.6 million each, a 20% increase from 2023.
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