ChatGPT now offers a feature that business have been looking for a long time.

OpenAI DESIGNATED on Tuesday that paying developers can now customize ChatGPT's latest GPT-4o model with custom data. So businesses can load custom datasets to train the AI ​​chatbot and adapt it to their needs, be it coding or writing.

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The new capability implies that a regenerative fashion brandfor example, it can fine-tune ChatGPT to answer questions about the brand's unique fabric sourcing process. Or, a fun ice cream company can feed ChatGPT information about its recipes.

as a whole, successful separate businesses can customize ChatGPT to reflect their individual needs.

OpenAI has already opened up fine-tuning for its other, less advanced AI models, such as GPT-4o mini.

Businesses upload their custom data to OpenAI and give the AI ​​model about an hour or two to process it, said OpenAI software engineer John Allard. Bloomberg. Only text is currently supported, not images or other media.

OpenAI has specific instructions available for businesses that want to fine-tune ChatGPT.