The fashion woes are over! So says the founder of Spanx Sarah Blakelywho announced the departure of Sneezea new shoe brand that fuses casual sneaker style with the luxurious finesse of high heels. “Luxury hybrid stilettos” were teased by Blakely in one the last post which quickly went viral.
“Here we go again… Invent a new product. Back to startup mode. Let's GOOOO!” wrote Blakely. In a later post, she explained her motivation for leading the new shoe: “For 25 years, it has been my mission to protect women through product. Product that was designed where comfort was not part of the equation. We have U i fed that beauty is pain… but should it be like this when people ask me, why shoes, why now, have you ever worn high heels?I've been dreaming of inventing high heels ever since I started wearing them , not to mention I was bored with the options in my closet.
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The unveiling of Sneex's 2024 line reveals models like The Blake, The Icon, and The Tepper—each promising to tackle the familiar rigors of wearing high heels.
Sneex comes roughly three years after Blackstone's landmark acquisition of a stake in shapewear giant Blakely began two decades ago — a deal that valued Spanx at $1.2 billion and cemented its status as a billionaire entrepreneur.