Small businesses are the backbone of our economy, driving job creation, innovation and community development. However, according to the US Chamber of Commerce, cash flow problems and poor business management are two of the three main reasons why nearly half of all SMBs fail within the first five years.

This should not be the case.

Today, thanks to innovations in software management, cloud-based reporting and external With CFO services, SMBs have an unprecedented opportunity to transform their financial operations from a compliance bottleneck to a strategic superpower.

Finance is the heartbeat of any thriving business. However, not every founder has the energy, resources, or expertise to keep meticulous records, set up back office infrastructure, and find ways to manage human and financial capital. Fractionalization, or Finance as a Service (FaaS), is the future of finance for SMBs. With the right FaaS partner, founders can gain better insights, improve their financial strength, and clear their headspace to focus on what they do best.

Effective financial operations are essential to support smart decision-making and drive growth. If you're a growing small business, startup, influencer or broadcaster, getting your finances not only in order, but actively working ABOUT you can activate your business's potential and propel you toward explosive growth.

Here are four ways expert FinOps partners can help change the game:

Related: Bridging Finance and Operations: A Partnership for Better Business

1. They can streamline your processes, leading to actionable insights.

Today's service providers can simplify your entire financial ecosystemturning what can often be a chaotic and time-consuming process into a well-oiled machine. Innovative partners can integrate technology stacks and build a strong cloud infrastructure. Automation reduces the risk of human error, leading to more accurate data and faster processing times.

With reliable real-time financial data at your fingertips, you can make more informed decisions, react quickly to market changes and identify growth opportunities. The peace of mind that comes from knowing your accurate and up-to-date financial data allows you to focus on strategic planning and long-term success. When your financial foundation is strong, you not only sleep better at night, but you also have the confidence to move your business forward.

Related: How to use automation (and avoid the pitfalls) as an entrepreneur

2. They can optimize financial health through strategic advisory services

FinOps experts bring a wealth of knowledge and specialized services to the table, making them invaluable partners for small businesses looking to optimize their financial health. They offer a variety of services, from accounting and compliance reporting to tax planning and strategic financial support. But look for a provider that can help you optimize your financial health with services beyond the basics — expense management, forecasting and live dashboard reporting.

FinOps experts can help you use cutting-edge technology to stay ahead of the curve, so you're not just keeping your house in order, but actively positioning your business for growth and success.

3. They can address your unique goals with personalized services from expert teams

You know your business better than anyone else. However, a good partner will have experience in your industry and understand the unique challenges you face. Your FaaS partner will be as invested in your success as you are, and they'll tailor solutions to support your individual goals. They will be able to anticipate potential obstacles and provide proactive solutions.

A true partner will not offer a single service, but will work closely with you to align strategies that specifically address your needs. With a collaborative approach, yours SaaS the partner should become an extension of your team, tackling challenges together to move your business forward.

4. They can scale with you as you grow.

The operational support you need now may not be the same as what you need in a year or even six months. And that is to be expected. Providers with scalable cloud-based solutions can start with the basics and grow from there. For example, a FaaS provider may offer basic accounting for the time being, then expand to CFO services, tax planning, or human resource management services as needed. They can also help you integrate new systems as you adopt them and streamline operations as you grow. This scalability ensures that your financial infrastructure evolves along with your business. With a flexible partner, you can quickly adapt to new opportunities or challenges, knowing that your financial operations will always support your next move.

The right FaaS partner can provide the back office muscle your ambitious aspirations require, launching your businesses into a healthier financial future. With passionate experts as partners, you can unlock business potential and stay in the game for years to come. Partnering with the right FinOps allows you to focus on what you do best—driving innovation and growth. By transforming your financial operations into a strategic asset, you can not only survive the challenges that come your way, but thrive in an ever-evolving market. When you do FinOps your superpower, you can achieve your goals faster, become smarter and achieve financial peace of mind faster.