Advyzon, an end-to-end technology platform, has hired Samantha Schwimmer as its new chief marketing officer. Schwimmer joined from Northern Trust Asset Management, where he served as vice president, overseeing the company's global marketing campaigns and content and creative team.
In the newly created role, she will help Advyzon expand its market presence, demonstrate its value and move into new market segments, particularly within the enterprise, institutional and investment management businesses. It will also support the company's core technology.
Prior to her work at Northern Trust, she served as director of marketing at Ariel Investments. She also has experience as director of the RIA channel at Charles Schwab and as director of marketing at Hightower.
This follows news earlier this week from that janitorial and cleaning firm Innovayte partnered with Advyzon to launch a new model market. As part of the launch, Advyzon created a protection platform for Innovayte.
In June, Advyzon Investment Management, an asset management program under the Advyzon platform, named Scott Smith its chief revenue officer. Most recently, Smith served as head of the central RIA custodial sales division at Goldman Sachs. Advyzon started Advyzon Investment Management in March 2022.
In March, Advyzon hired Kartik Srinivasan, a former managing director of digital advisor solutions at Schwab, as president of Advyzon Institutional, a new business unit. Dave Goes, a former senior vice president of product and business development at Morningstar, joined as president of enterprise sales.