Your burrito bowl can get bigger.
after noise from customers claiming Chipotle was serving smaller portions, the company's CEO is addressing the concerns.
During a second quarter 204 call earnings on Wednesday, Chipotle CEO Brian Niccol stressed to investors that “generous” portion sizes are a “core brand equity” at Chipotle and complaints are being addressed.
Connected: Wells Fargo analysts tested 75 bowls at Chipotle — portion sizes were wildly inconsistent
“There has never been a directive to offer less to our customers. A generous portion is a key brand equity of Chipotle. It always has been and always will be,” Niccol said. “With that said, receiving feedback has led us to review our execution across our system with the goal of always serving our friends delicious, fresh, personalized burritos and generously portioned bulls.”
Niccol added that the company is working to retrain employees at Chipotle locations that received the “most outstanding” customer satisfaction scores on portion sizes to ensure that all restaurants and employees “are consistently making the bowls and burritos correctly.” “.
“Our guests expect this now more than ever, and we are committed to making this investment to reinforce that Chipotle stands for a generous amount of delicious, fresh food at fair prices for every customer visit,” said the one on call.
Chipotle reported strong quarterly earningswith an 8.7% increase in restaurant traffic and net income of $455.7 million, compared to $341.8 million at the same time last year.
Connected: Chipotle's robots can make nearly 200 burrito bowls per hour
Last month, a report from a group of Wells Fargo analysts it went viral after ordering 75 burrito bowls the same way at eight different locations and found that the portion sizes and weights of the bowls were wildly inconsistent.
“The portions haven't gotten smaller,” Niccol said during an interview with wealth in May. “We always want to give people big portions that get them excited about food.”
Chipotle it was upstairs nearly 23% year over year as of Thursday afternoon.