Kevin Hart's Entrepreneurial Venture for Tequila Fuels


This week in How success happensI spoke with an actor, comedian and entrepreneur Kevin Hart, co-founder of Gran Coramino Tequila. He's had a great career and I was curious about Hart's entrepreneurial spirithis growing Gran Coramino tequila company and the Coramino Fund's recent $1 million donation to over 100 Black and Latinx small business owners.

You can listen to our full conversation above, and below, I've extracted three key points. I hope you are as inspired by Hart as I am.

Early life and the entrepreneurial spirit

Hart noted that his entrepreneurial journey was not pre-planned, but a discovery born of success. He says he likes to sail in his “how”. achieving goals. “It's something you fall into and fall in love with when success happens,” he says.

Hart reflected on his partnership with 11th-generation tequila maker Juan Domingo Beckmann to create Gran Coramino and shared that their joy lies in the destination and the evolving journey itself. Hart emphasized the importance of relationships and highlighted how connections aid in his journey of discovery. Hart's perspective underscores the dynamic nature of entrepreneurship, where passion, adaptability, and relationship building combine to propel one to success.

Timestamp – 1:00

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Reposado launch of Gran Coramino

Hart discussed the launch of Gran Coramino's newest variant, Reposado, following the success of Cristalino and Añejo. Hart's approach is not that of a mere entertainer, but of someone deeply invested in quality and longevity of his ventures.

“We put in blood, sweat, tears and energy and now we have our product on the shelves that everyone resonates with and connects with and understands,” he says.

He adds that the new Reposado is “a tequila for the people. This is a premium liquid for everyone, and that's the goal. It's a product that anyone and everyone can enjoy and feel good about.”

Timestamp – 8:15

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Coramino Fund

Hart discussed why he joined him Local Initiatives Support Corporation to create the Coramino Fund with Gran Coramino Tequila. The fund donates $1 from every bottle sold to support underrepresented entrepreneurs across the US and Mexico.

“Now that I'm in the place of success and I've seen a lot of things that work, you have to have the tools to come back … to support others like you, others who are struggling and scratching to figure it out.” , he says. “So to raise $1 million to do that, to be a product that's not just a representation of the people for the people, is something that we think is a seamless connection.”

Timestamp – 11:35

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