Many people can associate hot dogs with the 4th of July, especially considering the countless and annual cookouts Nathan's Coney Island Hot Dog Eating Contest. After all, what's more American than a hot dog eating contest at Coney Island on the 4th of July?

Well, maybe nothing. But the fact is that National Hot Dog Day it's not Independence Day, but July 17, 2024.

Connected: Considering franchise ownership? Get started now to find your personalized list of franchises that match your lifestyle, interests and budget.

The History of Hot Dog Day

of National Hot Dog and Sausage Council (NHDSC) established National Hot Dog Day in 1991. The commemoration takes place every year on the third Wednesday of July, which seems appropriate given that MLB All-Star Game“The Midsummer Classic,” was played last night.

After all, “Hot dogs are considered a fun summertime food, most often eaten between Memorial Day and Labor Day, which coincides with the peak of baseball season.” according to NHDSC.

These hot dog-focused franchises are offering specials in honor of this holy midsummer day:

Connected: 50 Cent After Sues Taco Bell For $4 Million. Here's how the fast food giant got on the rapper's bad side.

The dog house

Pasadena, California-based hot dog chain The dog house is offering Haus Rewards members a free Haus Dog on July 17, with no purchase necessary.

Started in 2010 by André Vener, Hagop Giragossian and Quasim Riaz, the brand has used the stadium's kitchen as the basis for a unique culinary experience. He also experienced something of a big hometown split with a world-famous local in 2010.

“The first place we officially went to with Dog Haus was the Rose Bowl.” Habits of Venus entrepreneur in 2022. “They never had an outside grocer have a brick-and-mortar in there. They called us and said, 'Hey, you're hometown heroes. We'd love to have you here.”

Connected: André Vener of Dog Haus on Effective Branding Strategy

of Nathan

On July 17, Nathan's will offer hot dogs at their original 1916 price of 5 cents during lunch to celebrate National Hot Dog Day. Normally priced at $5.99, the discounted hot dogs are limited to two per person and are available at these participating countries nationwide.

And don't be late; offer only available from 11am to 1pm while supplies last.

Connected: Find out which brands have been ranked in the 500 franchise for the longest, earning a place in our new 'Hall of Fame'

Wiener Schnitzel

At participating locations nationwide, customers can get four of the brand's favorites Hot dogs for $4 (in-store only). Doug Koegeboehn, Wienerschnitzel's chief marketing officer, emphasized both the attractive value of the deal and the brand's drive to continually attract new customers to a statement THE entrepreneur:

“It only makes sense to celebrate one of our favorite holidays by offering guests fantastic savings on our Chili Dogs,” says Koegeboehn. “We're always looking for ways to not only honor our fans for their continued loyalty, but also to catch the attention of people who haven't tried us yet – we can't wait to see everyone on July 17 for kidnapped our world-famous Chili dogs.”

Wienerschnitzel, which ranked #101 IN 2024 Franchise 500 Rankingit's ready 340 franchise locations in 12 countries.