This episode i The Entrepreneur Elevator Pitch it may be about baby-centric products, but nobody's kidding when it comes to cash. The contestants were ready with serious pitches – and serious funding requests. Will anyone score hundreds of thousands who are looking to grow their business?

There are many factors that can influence an investor's decision, including this critical level component highlighted by the Netflix co-founder Marc Randolph: “A product can't just be useful – it has to be something like that LOT of people want”.

Connected: Watch all seasons of Elevator Pitch

Quick refresher on show rules: Each episode challenges contestants to step inside our elevator and introduce their company in just 60 seconds. A board of investors is watching on a monitor, and if they like what they hear, the elevator doors open and the entrepreneur has the chance to win a life-changing investment. But if investors don't like what they hear, the elevator goes to the ground floor and their shot at glory is over.

Watch to find out who wins big and who goes back to the sandbox in this family-focused episode of Entrepreneur Elevator Pitch!

Season 11 Episode 2 Board of Investors

Season 11 Episode 2 The Entrepreneurs

• Nicky Rishi i Mrs. Poppinsa marketplace that connects parents with expert coaches and a supportive community.
• Chris Danis from Wet Wipe Wizarda system that allows simple and reliable dispensing of wet wipes at the push of a button.
• Tausha LaFlore e Pincer Paulwhere fun and learning come together during mealtime.

How to watch

Season 11 of The Entrepreneur Elevator Pitch is presented by Amazon Business. New episodes air on Wednesdays at Entrepreneur.com AND EntrepreneurTV. Follow The Entrepreneur Elevator Pitch IN Facebook, to YouTube AND IGTV.