Small Shopify business owners can now apply to feature their products objective virtual and possibly physical shelves.

The aim announced On Monday it is opening applications to its online Amazon competitor, Target Plus, for small businesses that work with Shopify.

US Shopify sellers can now throw their hat in the ring to feature their products on Target Plus via Market connection the application. Target, in turn, will be able to understand which new and emerging products resonate with its shoppers.

Target plans to put the popular Shopify items online customers discover and love on the shelves of its brick-and-mortar stores “in the coming months,” making it the first mass retailer to take Shopify products from the e-commerce space to stores with bricks and mortar.

This push for select Shopify items on physical shelves sets Target apart from rival Walmart, which has worked with Shopify since 2020.

The Shopify-Target alliance can be beneficial to both Shopify and Target small businesses.

Connected: The goal is to make thousands of items cheaper. That is why.

Smaller brands on Shopify can reach a wider demographic within an established retailer's stores. Target gives smaller brands a “halo” and acts as “an accelerator for the total business,” Target Chief Guest Experience Officer Cara Sylvester said in an interview. CNBC.

Target Plus is also “one of the fastest growing parts of Target's business,” Sylvester told the release. The marketplace is like Amazon, but by invitation only; it features only items selected by Target's curation team.

The Shopify partnership can help Target Plus grow and find more sellers to catch up with competitors.

Aim Plus THERE 1200 sellers after launch in 2019. In comparison, Walmart's The marketplace has more than 100,000 active sellers and Amazon has added nearly 5 million sellers since 2018.

Connected: Aimed Eyes paid membership program until the end of 2024

“Make no mistake, we're all at Target Plus,” Target chief digital and product officer Prat Vemana. DECLARING.