Gatorade is returning to its roots with a nostalgic new ad featuring a familiar script — but a brand new face.

Made popular in the '90s, “Is It In You?” The commercial's superstar, athlete Michael Jordan in black and white with Gatorade sweats. The ad became an iconic moment for the brand.

Now, Jordan is back and narrating the ad for the next generation with the “It Hasn't Changed” campaign, featuring WNBA No. 1 draft pick Caitlin Clark, Buffalo Bills quarterback Josh Allen and NBA star Jayson Tatum , playing their respective sports. on the screen.

“As a brand that has been on the sidelines nurturing athletes for decades, we are committed to not only helping them stay in the game, but also celebrating their unique 'IT,'” said Gatorade Chief Brand Officer Anuj Bhasin, in a company announcement. “The return of 'Is It In You?', our biggest campaign of all time, is about acknowledging how much the sporting landscape has changed, while reminding athletes that one thing hasn't changed – the inner drive that motivates you – and that's what matters the most.”

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The 60-second clip first aired during Game 4 of the NBA Western Conference Finals on May 28, with more showing throughout the summer.

“With 'Is It Into You?' in the '90s, we inspired a generation,” Michael Jordan said in a release. “The return of 'Is It In You?' is another chapter of greatness for Gatorade, a brand that has fueled champions for decades and relentlessly serves athletes on and off the field.”

Gatorade is owned by PepsiCo, which had a stronger-than-expected Q1 2024 with $18.25 billion in net sales, up 2.3% year over year.

“Our businesses remained agile and performed well, with a strong performance from our international business,” Chairman and CEO Ramon Laguarta said in a release of earnings.

PepsiCo was down up 5.75% year-to-date as of Wednesday afternoon.