Without committing an online scam, how do you get someone to willingly spend over $1 million? The magic happens somewhere between dumb luck and smart strategy, says Wanda Urbanska, who does it regularly. She's the director of philanthropy for North Carolina State University's College of Engineering, and she brings big gifts to the school — but she's done it for other causes, too, including her PBS series. Simple life with Wanda Urbanska.
No matter what you're raising money for, she says, the same basic rules apply:
Rule 1: Don't let the voices bother you.
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