From rising ticket prices to external charges, flying is increasingly becoming an unpleasant experience. But while some airlines haven't figured out what it takes to keep customers happy, others have made it through tough times.
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JD Power released its annual ranking of the best performing airlines in North America based on customer satisfaction in several areas, including airline staff, digital tools, ease of travel, level of trust, pre-flight experience, onboard experience and the total price given.
The study was divided into three areas – first/business class, premium economy, and then economy/basic economy, and airlines were awarded points out of a possible high score of 1,000.
Delta Airlines stole the show, ranking first in first class/business with a score of 743 and in premium economy with a score of 716.
For economy/basic economy, Southwest Airlines came in first with a score of 685, with Delta not far behind in second place with a score of 651.
“The big takeaway from this year's study is the power of people to positively impact the overall flight experience,” said Michael Taylor, senior managing director of travel, hospitality, retail and customer service in a release for JD Power. “Airlines that are investing in staff training and recruitment are finding ways to overcome the negative effects of crowded gates and planes simply by being nice to their customers.”
Here are the top five in each category:
First/Business Class:
Delta Air Lines (743)
JetBlue Airways (736)
United Airlines (698)
Alaska Airlines (695)
American Airlines (676)
Premium:
Delta Air Lines (716)
Alaska Airlines (687)
American Airlines (684)
JetBlue Airways (667)
WestJet (664)
Economy/Basic Economy:
Southwest Airlines (685)
Delta Air Lines (651)
Allegiant Air (633)
Alaska Airlines (630)
JetBlue Airways (630)
You can find them all study here.