AdvicePay has promoted Kelsey Lewis, most recently head of client success, to the role of president at the popular billing and payment system provider for financial advisors.
Co-founder Alan Moore will remain in his role as CEO of the Bozeman, Mont.-based company, which has grown to 30 employees and now serves 23 enterprise-sized clients, including Cetera Financial Group, Cambridge Investment Research and Kestra Financial, among others.
In February 2023, Moore announced that he would be leaving his post as CEO at AdvicePay and moving into the role of executive chairman of the board. He returned to the role of CEO in March, however, when Alex Sauickie his tenure in the role ended after just over seven months as first reported by Citywire.
Prior to becoming president, Lewis had served as its inaugural head of customer success at AdvicePay since December 2021.
The company said it has not yet named a new head of customer success, but will begin hiring soon.
Lewis said her experience handling customer concerns and “genuinely having a passion for helping people succeed” would inform her new role as president.
“It's a nice combination of my skills and experience,” she said. “I will keep our customers and associates front and center in everything we do.”
Moore co-founded the company with Michael Kitces in 2016 as a tool for him handle billing for advisory members of the XY Planning Network, which charged monthly storage fees. Since then, an enterprise version of the service has been expanded for larger customers and integrated with Envestnet | MoneyGuide.
In April 2021, AdvicePay added a new feature called Deliverable, an oversight service that aims to help businesses systematically track, report and manage financial planning documentation produced by their advisors. The launch of the feature came just days after the firm celebrated $100 million in financial planning fees flowing through the platform. Later that year, the startup added commitment on its platform, designed to make it easier to standardize enterprise custom workflows as they track results and provide support to advisors who have fee-for-service offerings, such as financial planning.
According to Crunchbase.com, AdvicePay has raised $3.8 million in four rounds of funding.