After months of testing and teasing dozens of tweaks to its original burger, McDonald's is now unveiling one massive change that customers will notice — the size.

In a call Tuesday with analysts, McDonald's chief financial officer Ian Borden announced that the chain will test a larger burger this year in select markets.

“As we look to further build on our leadership in beef, our team of chefs from around the world have created a bigger, more satisfying burger,” Borden he said during the call. “We'll be testing this burger in several markets later this year, making sure it has universal appeal before rolling it out across the globe.”

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This is not surprising news for McDonald's, like Borden alluded to UBS Global Consumer and Retail Conference last month, where he believed there was a “significant” opportunity to create a larger-scale offering and noted the chain had tried to do so in the past.

In the mid-90s, McDonald's tried to create “premium” burgers with different toppings and offerings (such as Arch Deluxefor example), rather than just making a larger noodle.

“We tried to find this opportunity for several years because we thought the opportunity was about the premium burger,” Borden said last month. “We didn't succeed.”

It's been a long time coming for the chain, which laid out a massive growth plan December that INCLUDING creating a new version of its burgers with about 50 modifications. The changes were first tested in Australia and select West Coast and Midwest markets in 2023.

Other changes included swapping the Big Mac's sesame seed bun for a buttery brioche and each burger coming with more of the cult-favorite “special sauce.”

McDonald's reported positive Q1 2024 earnings on Tuesday, a 2% quarterly increase in global comparable sales growth, marking the chain's 13th consecutive quarter of comparable sales growth.

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“As consumers are more discriminating with every dollar they spend, we will continue to earn their visits by providing leading, reliable, everyday value and exceptional execution at our restaurants,” said CEO Chris Kempczinski.

McDonald's was down just over 8% as of Tuesday afternoon.