like artificial intelligence has become an increasingly powerful technology in several industries, many of us are beginning to wonder how they can harness the potential of AI to improve their operations and increase conversions. Entrepreneurs and sales leaders have a powerful AI tool to potentially revolutionize their sales pipeline in 2024: Custom GPTs.

While many sales teams have already started using OpenAI generator LLM ChatGPT and other software for parts of their sales process, such as drafting emails and proposals, custom sales-related GPTs can take this automation to an even deeper level.

ChatGPT can provide an excellent starting point for business leaders and salespeople to automate their workflow, but custom GPTs allow them to create automations that specifically address their day-to-day needs and challenges. In this way, custom GPTs are not a “shortcut” for entrepreneurs and vendors, but a valuable tool they can use to improve their workload.

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What are Custom GPTs?

Introduced in 2023, GPTs are essentially a specially trained version of ChatGPT that individuals and businesses can customize to their individual needs and goals and require little or no coding. However, users have a higher level of control over ea production Custom GPTas the behavior of these models can be permanently modified through custom instructions during the build and training process and further configured through the advanced settings of the GPT builder.

The most significant difference between a custom GPT and a regular chatbot is that a custom GPT pulls from a custom data source. For example, a custom GPT can be trained on a business's data and frequently asked questions, allowing the model to provide more specific answers.

While tools like ChatGPT can be valuable for creating generalized templates and even becoming more specific using specialized requirements, custom GPTs offer an unparalleled level of customization that makes them invaluable tools for sales teams. Using a custom GPT, a user does not need to specify the information from which to pull in the request – the robot will automatically return to this data.

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What are some use cases for custom GPT solutions for sale?

Automated workflow tools like Zapier are even starting to offer the ability to integrate custom GPTs into workflows via their API. Including custom GPTs with Zapierbusiness leaders can connect their custom models to other applications such as calendar applications, email and CRM platforms, allowing them to have a dedicated, personalized AI assistant tailored to their needs.

One of the easiest ways to implement custom GPTs in a sales operation is to use the template to design automated email responses to incoming messages. For example, if your business is operating a promotional campaign, you can train your custom GPT to map responses to responses in your outgoing emails. For the knowledge you train the model with, you can upload files including promotion information, FAQs, and even a style guide. This ensures that the model will generate specific and accurate responses consistent with brand identity and messaging.

While you can configure your custom GPTs to do all the work for you and answer questions automatically, many have found that it's better not to rely on AI automation. The human team must still function in a quality assurance capacity at these stages of the sales process, checking elements such as grammar, formatting, and personalization that a mockup might not be able to get right in testing. first. However, it's worth noting that having the sales team do a quick read of a draft created by a custom GPT will be much more time efficient than creating everything from scratch.

Businesses can use custom GPTs to create custom chatbots that can be integrated into their web interface. This functionality allows potential customers to ask the chatbot specific questions, which it can then answer using the knowledge base provided to it during the training process. A custom chatbot is a great way for a business to answer their customers' most frequently asked questions since the GPT will be available to potential customers almost any time of the day.

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What are the benefits of custom GPTs for sale?

One of the most significant advantages of implementing custom GPTs in your sales operation is that it allows you and your sales team to spend more time on qualified leads. Continuing with the email example, if a business sets up a custom GPT to frame responses to requests for more information, this would allow the automation to provide customers with the information they need to become a better lead. informed and interested prepared for conversion.

Furthermore, as with almost any form of AI automation, custom GPTs are a way for businesses to improve customer experience. Because custom GPT can handle simple interactions, potential customers can expect faster responses. When it comes time for the salesperson to become more involved in the process, the customer will receive better service because the sales team can focus exclusively on serving them and not on the earlier part of the sales pipeline.

The best thing about custom GPTs is that – as their name suggests – they can be customized for the unique needs of each business. The variety of use cases that custom GPTs offer entrepreneurs has made them an outstanding tool for the sales process.

From increasing the capacity of sales teams to allowing them to deliver superior customer service to qualified leads, the benefits of custom sales TMPs will be deep and far-reaching. Now is the time to embrace this new AI automation paradigm and maximize sales potential.