Opinions expressed by Entrepreneur contributors are their own.
Adam OchsteinCEO of fish bowl, is an advocate for the enduring power of email marketing and data-driven personalization. Through his insights and initiatives, Ochstein is reshaping the way restaurants connect with their customers and use technology to drive brand awareness, customer acquisition and loyalty.
The fish is CRM platform for more than 50,000 restaurants. In a digital age dominated by social media and fast movement, the CEO believes that, when executed effectively, email campaigns can serve as a powerful tool for cultivation brand loyalty and business generation.
“Email marketing is still really important for restaurants,” Ochstein told the 'Restaurant Influencers' host Shawn Walchef e Cali BBQ Media. “If you're getting an email from a restaurant and it's well-crafted and nice, or has a relevant offer, it works.”
In 2023, Fishbowl introduced its new CRM and marketing automation platform, Cute. For Ochstein it represents a fundamental advance in guest data management for the restaurant industry.
The Fishbowl team recognized the fragmented nature of the customer data across various platforms—POS systems, reservation databases, online ordering portals, and more—and attempted to consolidate this data into a comprehensive, actionable resource. Delightable aims to be the central repository for guest information, enabling restaurants to leverage comprehensive insights for personalized marketing and improved customer experiences.
Connected: The chef says this is the no. 1 that makes a restaurant successful or not
“If I'm a marketer, I want to have this single version of the truth for all my guest data,” Ochstein asserted. “Let Delightable/Fishbowl be the CRM or system of record for all that guest data.”
Ochstein was inspired by his experience as a Marriott Bonvoy member and brings that level of personalized service to restaurant guests through Delightable by leveraging customer data to predict preferences and improve experiences. By leveraging even the simplest insights, such as seating preferences or dining habits, Ochstein believes restaurants can create tailored experiences that resonate with individual guests.
Connected: The Philly steak was invented here in 1930. Here's why fans can't stay away 90 years later.
“I think guests are willing to share data as long as they're going to derive some value and benefit from sharing that information,” he explained of his vision.
As technology continues to shape the future of dining experiences, Ochstein and Fishbowl's insights and initiatives are seeking to shape industry standards and elevate customer engagement strategies across the restaurant landscape.
“Keeping the restaurant brand on top is always important.”
About restaurant influencers
Restaurant influencers brought to you by Toast, the powerful restaurant POS and management system that helps restaurants improve operations, increase sales and create a better guest experience.
Toast – Empowering successful restaurants. Learn more about toast.