Savvy Advisors, tech-centric registered investment advisory firm founded in 2022 by financial software developer Smart wealth AND CEO Hrithik Malhotrahas recruited a 16th advisor to its AI-powered platform.
David Gottlieb, most recently with Prosperity (formerly EinserAmper Wealth Management), is “fully focused” on clients invested in real estate properties. With a professional background that includes time at Morgan Stanley and Ameriprise, he has helped more than 70 clients manage portfolios consisting of industrial, office, retail and multifamily properties, according to a release Thursday.
Based in West Orange, NJ, Gottlieb made the move to “increase strength and improve customer service by offloading operational, back office and marketing duties.”
“I have long wanted to join a firm with an infrastructure that supports my out-of-the-box thinking while enabling me to prioritize helping clients optimize their real estate portfolios,” Gottlieb said in a statement. “Savvy's entrepreneurial nature and digital focus represent the ideal environment to expand my business.”
Gottlieb holds an accredited portfolio management analyst designation and is a retirement planning specialist. He is also a member of the New Jersey Association of Property Owners and a licensed insurance agent. His father, Jerry Gottlieb, was the founder of an accounting firm – Gottlieb Flekier – which also focused on real estate and multifamily properties.
“We are looking to bring in advisors who have unique experience and can help Savvy elevate our service offering,” Malhotra said. “David's background enhances our capacity to serve clients with complex real estate portfolios while enabling us to pioneer innovative solutions for high net worth investors with interests in illiquid asset classes.
Formed in July 2021, Savvy Wealth raised $7 million in venture capital before officially launching its RIA next summer with a mission to develop an all-in-one wealth management platform. A second round of funding in late 2022 raised another $11 million. After flipping a direct indexing tool and one AI-enabled dashboard called Co-pilotSavvy ended last year with 13 advisors and close to $500 million in assets recruited.
In 2024, Savvy has now added four advisors, introduced a new one domestic investment management as welll and founded a second custodial relationship with Faithfulness.
Malhotra, who was appointed one of the WealthManagement.comS ' Ten to watch for 2024said he expects to triple the number of employees this year to more than 50 across consulting, product, operations and marketing.