By next year, people around the world will be sending and receiving 376 billion emails every day. Inboxes are full, so getting your customers' attention is getting harder. Want to stand out and get more clicks? Stop obsessing over your subject lines. Instead, focus on the relevance and quality of the email.

A ZeroBounce report suggests that 47% of people open a branded email NO because of the subject line, but because they always get relevant messages from that brand. Subject lines come second in enticing someone to open an email, the report shows, based on a survey of US and European email users.

So how can you improve your emails, deliver constant value and increase your metrics? Here are eight habits to adopt today.

1. Make sure people know you

Since email open rates often depend on trust in the sender, you need to be instantly recognizable in people's inboxes. Make sure your “From” name is consistent across all the different types of marketing emails you send. For example, if your sales team contacts prospects, their “From” name should reflect your brand, such as “Paul from Entrepreneur” instead of “Paul Jones”.

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2. Present yourself to your audience

The value your emails deliver carries the most weight, but it will only make an impact if you send those emails regularly. To determine your sending schedule, be realistic: How many emails can you commit to? If all you can send is one newsletter a month, that's fine—as long as you show up in the inbox like clockwork.

3. Segment your email list

Sending the same email to all your subscribers is unlikely to drive traffic engagement. Your customers are at different stages of their journey with your business. Some may be new signups yet to make a purchase, while others are regular customers. Use filters to create specific groups and reach out with emails that make sense for each segment.

4. Personalize every message

Your segmentation email list is the first step to personalizing your email. But if you want to build further trust in your brand, make every subscriber feel like you wrote that email just for them. Address their pain points and offer simple ways to alleviate them. Offer fresh ideas and content that directly meet their needs. This approach fosters a deeper and more immediate connection.

5. Listen to your audience

Want to improve your email content overnight and increase engagement? Dive into your customer support tickets, social media channels and industry forums to find out exactly what people are discussing. If you host webinars, save all the questions people ask in the chat. Gather all this information into one document and you'll have a steady stream of relevant topics in your emails.

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6. Keep your emails short

28% of ZeroBounce email users surveyed said the length of an email doesn't matter as long as that email is tailored to them. Once again, we see how important segmentation and personalization is. However, 66% said they prefer short emails, so if you can make your emails relevant AND in short, you'll get higher opening fees. Bonus: you'll probably spend less time on your email marketing.

7. Add warmth to your tone

Before you send your next email, take a moment to read it out loud. Ask yourself, does this sound like a conversation you would have with your customers in person? Corporate jargon can be a communication barrier. Consider toning it down and infusing your emails with more warmth and personality. In the age of AI, sounding more human helps you stand out.

8. Make it easy to unsubscribe

Allowing subscribers to easily unsubscribe from your email list isn't just common sense; it's also a critical email delivery rule. The last sending requests from Google and Yahoo emphasize that people should be able to unsubscribe from emails with just one click. Consult your email marketing platform and test your unsubscribe process. If you do not follow this rule, you may see an increase spam complaintswhich may transfer your emails to the spam folder.

Bonus tip: make sure your emails arrive in your inbox

Adopting the above good habits will give you a boost in clicks, but imagine putting all that effort into your emails just so they land in spam. To help them get to the inbox, remember to:

• Remove invalid contacts and avoid bounces – your bounce rate should never exceed 2%.
• Verify your email to subscribe Google AND Yahoothe requirements of
• To prevent spam complaints, avoid sending email to people who haven't given you permission.

Finally, sending emails from a trusted platform is critical to your email delivery. Choose a reliable company and get expert advice if you suspect that your emails are not landing in the inbox.