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In 2024, AI is shaping the business world on an unprecedented scale, promising to increase productivity and take operations to a new level.
However, with the proliferation of new tools, it can be difficult for entrepreneurs to understand exactly how AI can benefit their business, especially as recent reports have pointed out numerous pitfalls of these new technologies.
Here are five business workflows you can optimize using AI to increase your efficiency and avoid implementation shortcomings.
1. Documentation of articles of meetings and actions
To begin with, one of the most immediate applications of AI systems is natural language processing (NLP), especially voice-to-text transcription. In recent years, great progress has been made in the processing of different accents and in the recognition and translation of different languages.
Today, AI is able to provide real-time transcripts of conversations and, more importantly, meetings. This eliminates the need to assign a note taker and allows everyone to focus fully on the meeting's objectives.
Going further, AI tools can also generate meeting summaries, distilling the most important points and action items.
However, you should take a few minutes to check the transcript and summaries before submitting and sharing with your team after the meeting.
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2. Copywriting
Then AI can be of help to you copywriters. Whether it's copy for the latest edition of your newsletter or the next installment of a blog post series, AI can help writers structure and improve their work.
While you should absolutely avoid AI-generated, unedited content – and factual errors AND SUPERSTITION it spreads unintentionally – AI writing tools can help your writing team in many ways.
Writers in all genres have come to appreciate the help of bots when it comes to generating title and structure suggestions, suggesting edits, and providing first draft beats to overcome writer's block.
However, it is essential to create policies for your writers' use of AI. Ultimately, you need to ensure that their output is determined by human creativity and emotion rather than machine-generated pablum.
3. Creating social media content
Another workflow that could benefit from an increase in AI efficiency is content creation for social media.
In the creator economy, social media has become a cornerstone of any digital marketing policy. Whether you're showcasing your services on Instagram, engaging customers in witty banter on X, or giving your users in-depth product tutorials on YouTube, content is essential.
However, producing social media content, posting it and monitoring its performance takes time, skill and effort. HE can help your social media experts at several points throughout the process.
May monitor social media platforms to make content suggestions based on recent trends and challenges. It can generate caption suggestions and suggest suitable hashtags to maximize exposure. To go further, you can even use it to produce explainer videos using AI avatars or generate graphics like YouTube thumbnails.
More importantly, however, AI can also analyze the performance of your content across platforms, uncovering large-scale patterns more effectively than any human.
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4. Compliance controls in accounting
Bookkeeping and accounting are not exactly the favorite activities of many entrepreneurs. Especially when it comes to routine tasks, such as recording expenses and compliance checks. This is where AI can come in.
IN accounting business, AI tools are useful for tasks such as categorizing transactions, catching errors such as duplicates, matching data formats and tracking price fluctuations. It can also reconcile accounts and bank statements. Plus, when it comes to ensuring compliance in employee expense reports, it can recognize data from scans of invoices and receipts and then cross-reference them with matching transactions.
In general, these skills can help you speed up a lot accounting processes – as long as there are human experts in the loop and evaluating the errors noted and the routine output.
5. Productivity assessments
Finally, AI can help you increase your efficiency by determining exactly which processes need to be improved.
Analyzing the productivity of your business as a whole, as well as the performance of individual agents, is a challenge – especially if you operate at a larger scale. However, AI is unparalleled in processing large amounts of data and distilling it into actionable conclusions.
You can set it up, for example, to go through your CRM and help center data and determine which approaches lead to the highest customer satisfaction and which agents are most successful in providing that satisfaction. Conversely, it will help you identify which team members are lagging behind and need additional human support.
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Overall, AI has tremendous potential to increase the productivity of your business. Workflows such as meeting documentation, copywriting, content creation, bookkeeping and productivity assessments can all benefit from AI support.
However, as in any business area in which AI is applied, it is essential to maintain human oversight and ensure that it is people, not machines, who make the final decisions and shape the creative end result.