After the break 1,100 employees From her corporate work power with 16,000 people at the end of February, the Director General of Starbucks Brian Niccol wants the remaining company workers to take ownership of their work to improve the financial performance of the coffee chain and return around it Delayed sales.

On Tuesday, Niccol gave his first address to the employees since implementing his job at Starbucks's Seattle headquarters. In a repetition of the conversation taken from Wall Street JournalNiccol told workers that they “own whether this place grows or not”.

He added that workers should do a better job to immediately address client complaints, including furniture issues, malfunctioning of electrical outputs and the amount of drinks accumulated in counters.

Starbucks corporate employees are being fooled by “many subsequent meetings” on issues in stores, it is said that Niccol said, resulting in a general lack of responsibility.

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“We are not effective in making decisions and then holding one -time responsible before those decisions,” Niccol said.

^{Brian Niccol. Photo by Ryan Miller/Getty Images for Orange County Museum}

Niccol stated at the meeting that he was optimistic about the future of Starbucks and noted that company stores in the US are making changes, such as adding ceramic mugs to people who want to stay in the store and Limiting the number of items Customers can order through mobile.

However, he is also reported to say that the company's corporate operations could be improved by having more employees working outside the Office in the SH.BA and Canada. Niccol travels with celebrity nearly 1,000 miles from his Newport Beach settlement, California at the Starbucks headquarters in Seattle (by private aircraft) to work by the office three days a week.

Starbucks allocon $ 250,000 in his annual budget to calculate Niccol's travel expenses.

About 40% of Starbucks corporate employees are distant, for WSJ. Starbucks has a hybrid work policy about 3,500 corporate employees.

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Starbucks has reported downward the same (Shops operating for one year or more) for four straight neighborhoods. However, since membership in the coffee chain in September, Niccol has implemented a “Back to Starbucks“Plan to improve performance. This includes cutting 30% of its menuadding new directives like making coffee to under four minutesAND Writing customer names Down with sharpness in their cups.

Niccol noted in Starbucks' The most recent profit report In December that the company has already “seen a positive response” from customers in the plan.

“We believe this is the fundamental change in the strategy needed to solve our basic issues, restore confidence in our brand and turn the business to sustainable, long -term growth,” He stated in the report.

Starbucks have more than 40,000 shops all over the world, with 16.941 In the SH.BA

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