When people contact me with questions about the executive brand, they are often called personal brandThe most common questions I get are: In which magazines can you enter me? In which podcast can you reserve me? WHEREAS my agency Does it help customers with the media in the media, this is not the essence of what an executive brand agency does. Let me explain.

The very questions I just shared actually highlight a fundamental difference between a PR agency and an executive brand agency – two distinct services with different objectives that are often misunderstood. An agency is focused on media coverage, public visibility and formation of public perception. PR professionals tell stories, maintain relationships with journalists, and try to put clients in high profile setting to increase their reliability and reputation.

An executive brand agency, on the other hand, is not thrown into marketing – clarity comes first. Why? Because the executive brand is no longer important for publicity. The goal of the brand executive agencies is to help you whore your Leadership of thought. And before one can be seen as a leader of thought, they must understand their thoughts.

Connected: Why is personal brand essential to CEO in today's world

What does a brand executive agency do

The role of an executive brand agency is to help create or refine your personal brand. Specifically, your brand is made up of your unique angle or perspective, clear messages, your voice, your goals, your audience, and how you want these audiences to perceive you. For executives or entrepreneurs, this means creating a presence that positions you as a business leader and a industry The mirrors of which form conversations and affect decisions.

Through the executive brand process, you:

1 Define your leadership of thought: You confidence to respond to what makes your perspective unique, valuable and/or forces others to stop and take into account.

2 Develop your main messages: You determine exactly what you want to be known for and by whom.

3 Craft a strategic content plan: You develop a guide to how to communicate your expertise effectively.

4. Create content that supports your brand: You get support in the form of managing your LinkedIn presence, ghost writing articles and booking podcast.

For VS Executive Brands: Overlapping Activities, Different Results

One of the biggest misconceptions is that the executive brand is just a form of PR. It is not. While some activities overlap, there are significant differences in results.

The main goals:

PR agency: Increase your exposure to the media

Executive Brand Agency: Set up your opinion leadership

FOCUS:

PR agency: Public perception

Executive brand agency: Personal clarity and positioning

methods:

PR Agency: Press Settings, Media Extension

Executive Brand Agency: contentAudience engagement

Creating content:

PR agency: press notifications, media kits

Executive Brand Agency: Social Media Content, long -term articles

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Proper Sequence: Executive Brand before Pr

Many leaders want to gain high level visibility PUBLICATIONS and appear in podcast immediately known outside the gate. As such, they can engage a PR agency with the intention stated to gain exposure to their company. Accordingly, the PR professionals will seek compelling business stories that can be placed in the media.

However, entrepreneurs require a more nuanced service of white gloves. Unlike the leaders of the largest organizations who can use their company's determined reputation, entrepreneurs must build their personal authority from the land above. Their individual vision and ability to ignite significant conversations in the industry often hold more weight than their company's current market position.

If you are running a small or medium organization, the business itself may not be the best push of media attention. On the contrary, it is your thoughtful leadership that can become the cornerstone of your reputation. Your unique mirrors and expertise are the ones that will eventually distinguish you in a crowded market and create a steady impact beyond your current entrepreneurship.

Then the main question is: what is the proof of your leadership?

This is where the executive marking enters.

The executive brand provides the strategic framework to display your expertise and create your own authority. That way, before you get a media spotlight, you already have:

1. Developed a clear personal brand with strong messages.

2. Built a the presence of social media that determines your reliability.

3. Created a work body so when someone you googles, they see a clear thread of leadership, not just a media distribution mentions.

4. Practiced your spoken points in podcast with less visibility – and, doing so, created reproductive multimedia content and summarized sounds for future interviews with larger exits.

Costs and Time: Be smart for your investment

Once you have a foundation of leadership in the country, it may make sense to Hire an agency PR to strengthen your visibility. However, most leaders make the mistake of demanding immediate media deployment without first developing their strong executive brand. This acceleration for publicity can not only limit the impact, but becomes more expensive in the long run.

PR agencies usually charge much more than executive brand agencies, on board tariffs usually double and the monthly holder fees four times higher. So, instead of making a large starting investment in PR, it is more cost-effective to take a strategic phase approach. For example:

Month 1-12: Work with a brand executive agency to clarify your brand, establish your thought leadership and develop sustainable content.

Months 12-24: Continue to refine and expand your brand as you increase your audience and visibility.

In 18-24 months: Consider hiring a PR agency for amplify your alignment through media settings.

Connected: 6 things each brand must understand about PR

If your goal is to build long -term credibility, increase your impact within your industry and create a familiar presence, a brand executive agency is the best choice. If your goal is to maximize media exposure and gain wide publicity, then a PR agency is a good choice – but only after you have built the best foundation possible for your personal brand. Understanding this distinction will help you make informed decisions about the support you need to realize your full potential as a leader of thought.