Starbucks has made a number of changes in recent months while new CEO Brian Niccol tries to turn around cafes Delayed sales. It has rebuilt code of conductadded ceramic mugs, and closed mobile messages. On Monday, the company announced it was resting 1,100 corporate jobs.
Now, the coffee giant is also cutting its menu.
In a notice Posted on the company's websiteStarbucks said it would eliminate 30% of its menu by the end of the 2025 fiscal year in the US, the cuts begin next week on Tuesday, March 4.
“We are simplifying our menu to focus on fewer, more popular, perfected items,” the statement said. “This will make the way to innovation, help reduce waiting time, improve quality and consistency, and approximate our essential identity as a coffee company.”
Despite the cuts (see the full list below), Starbucks are still adding new items. The notice checks the recently launched “Premium” CUTTING Espresso drink, which “already carried out beyond our expectations”.
Starbucks will also restore its lavender formation this spring this spring and introduce a “Cherry Chai” and “Jalapeño Chicken Pocket” sandwich.
Connected: 'Necessary Change': Starbucks is resting 1,100 corporate workers and eliminating open roles
“We are helping to create a more deliberate, thoughtful experience for our customers – one where every drink is worked with precision and care,” the company said.
Starbucks shared the full list of drinks to be eliminated with Press Associated. Here's what is being cut next week.
- Lemonade with icy ice
- Express FRappuccino
- Caffè vanilla FRappuccino
- Java Chip FRappuccino
- White chocolate mocha FRappuccino
- Chai chai frappuccino
- Karamel Crunch Crème FRappuccino
- Double chocolate chip crème frappuccino
- Cookie chocolate crème frappuccino
- White chocolate Crème FRappuccino
- Hot white chocolate
- Morning Royal English Latte
- Honey almond almonds flat flat