Work on your big startup idea, providing finance and finding those first members of the main team are all time-consuming tasks. Marketing and marketing may not be the first things in your mind, but neglecting them can be devastating to a new company. In turn, building a strong brand identity Because your startup in the early stage can lay the foundations of a successful marketing strategy.

Building a brand identity from the moment a startup idea takes shape is one of the most powerful movements that the founders can make. Your brand identity helps you articulate your unique value proposal and translate it into very popular visual and verbal elements.

Brand identity is more than your logo. Your company's name, colors, letters, messages and tone are added to all a unique identity that the audience immediately recognizes. This kind of recognition is invaluable in the early stages of a business that tries to leave a trace in a crowded startup scene.

Any quarterly, More than 300,000 businesses have been established in the United States. However 90% of them Never spend the first five years of their operation – and while a strong brand identity may not be the only factor deciding which companies fail or thrive, it will help you build brand and brand trust emotionally connect to your audience.

Consequently, you create a unique position in a crowded market even before you have provided a significant market share or recognition.

Related: How to create a distinct brand identity in a saturated market

Understanding the essence of your brand: mission, vision and values

Building a brand authority begins with the clarification of your startup's mission, vision and values. Clearly determine why your business exists, what difference you are planning to make in the life of your clients and what principles are directing your actions.

From these answers, you distill your proposal (UVP). Your UVP is the only thing that distinguishes you from everyone else in your field. It can be a specific technology, superior customer experience or an innovative approach to solving a problem.

It is impossible to build a successful brand without understanding the needs, points of pain and audience aspirations. This knowledge should inform every decision you make.

Translating brand strategy into visual identity

Once you have determined the basic parts of your brand's identity, it's time to look at its details visual identity.

Your company's name and label must be memorable, Albanian and distinct. Develop your label based on your UVP to capture the purpose of your brand. This is an opportunity to tell your audience what it is about your startup.

Then, consider your logo and the color palette. Some of the strongest logos are simple, versatile and easily distinct. Think about family names logos like Apple or Nike as examples of brands with extremely simple but powerful logos. Don't be afraid to get inspiration from the brands you admire, but avoid copying competitors, as this would only confuse the audience.

Color choices They are just as important because they can arouse emotions in your target audience. For example, dark blue and gray have become the favorites of banks, financial services institutions and other professional services companies.

Whether your company seeks to convey a modern and minimalist or friendly and playful image, your selected letters and images should also reflect the values ​​of your brand.

Related: 7 tips for developing a logo that people will not forget

Creating a stable verbal identity

Marking does not just stop with visual elements, but it excels through any communication your company publishes. The story of your startup origin or the founder's path to the starting moment “AHA” are powerful stories that can help you impress with potential customers.

Think about voice that would fit the character of your brand. A Fintech brand can choose a serious and authoritarian voice, while a brand of children's clothing can choose to take care and approach. Remember to fix your tone for different channels without losing your main brand personality.

To help your team embrace your verbal identity, consider the development of a set of key messages that articulate the promise and brand differentiators. Just as you fit your tone to your communication channels, you need to adjust your main messages depending on where they will be published. Social media posts should sound different from press releases, for example.

Providing durability between contact points

We mentioned above the adaptation of your messages to different communication channels. However, these adaptations should never challenge ENDURANCE of the voice of your brand. Mismatch undermines brand recognition and increasing consumer confidence.

Creating a brand manual or brand style guide allows you to provide a high level of consistency throughout the team and contact points. Moreover, the provision of training sessions and easy -to -follow guidelines for internal stakeholders such as employees and contractors keeps them all in line.

Related: 5 steps to make your brand identity more consistent

Adapting and developing your brand as you grow up

While you are launching your brand, start collecting interested customers and parties FEEDBACK To understand how your brand resonates with the audience. Do not be afraid to make changes to your brand; As your startup evolves, it is natural for your brand to change.

Consider Initial Apple logoFor example. The logo shows Isaac Newton reading under a tree. By today's standards, this logo is probably not ideal for making links to a wide audience. The next repetition was the logo version that we all know today.

For most brands, thoughtful and increasing changes work better than unexpected repairs. However, if well managed, renaming can be very successful. As you are changing your brand identity, remember to stay authentic and focus on creating real connections that build brand trust.

Building a strong brand identity helps your startup in the early stage to differentiate from potential competitors, gain withdrawal and develop a loyal follower. Start with a strong strategic foundation, create a cohesive identity and ensure durability on all platforms. As your brand develops, stay open to repetition to turn from zero to hero into the eyes of your audience. Authenticity, clear messages and thinking at the center of the client It will ensure that your brand continues its growth trajectory for the coming years and increase its presence in the market.