Lately, major brands, from fast food to retail, have relied on celebrities to boost revenue and appeal – especially among young consumers. The effect could be dramatic: A month after McDonald's introduced Travis Scott's meal, sales increased by 10%. Shaquille O'Neal pizza helped Papa John's grow more than $3 million to charity. As the fragrance ambassador of Bleu de Chanel, Timothée Chalamet is expected to contribute primarily to the growth of the Chanel brand, indicative of the overall growth of the global men's fragrance market, which is expected to be up to $19.6 billion by 2025.

The impact is clear: Celebrity partnerships can be extremely valuable for brands. However, before taking advantage of the various trends, it's important to first understand the types of celebrities that best fit your brand, why partnering with smaller influencers can be more feasible (but just as impactful). and how providing influencers with memorable new web addresses can help. capture their audience.

Related: How celebrity partnerships can take your brand to the next level

Identify celebrities who match your brand

The first step in finding a celebrity marketing partner is to get to know the celebrities whose brands best match yours. For example, if your organization sells skin care products, a celebrity known for a careful skin care regimen might be a smart choice. If you are in the B2B space, consider partnering with a famous entrepreneur to build a mutually beneficial partnership with their brand.

The key is to make sure that the celebrity target demographic and the values ​​match yours. Any inconsistency can alienate the audience, making the choice of who to partner with crucial.

For example, when Microsoft debuted the Surface, they teamed up with Oprah Winfrey to create hype. The collaboration famously backfired when Winfrey tweeted about the device from her iPad — evident in the text “via Twitter for iPad” in the corner of the tweet. Had Microsoft chosen a celebrity who already believed in their product, they could have prevented a PR nightmare.

Related: Are influencers actually influential?

Partner with influencers to capture their dedicated audience

Of course, smaller brands have a more limited budget and reach, and creating partnerships with widely known personalities can be very expensive. If you're among these brands, influencer partnerships offer a more affordable route engage with your audience.

Whether through Instagram, YouTube or TikTok, influencers create close connections with their audience. Since these audiences are typically smaller than those of traditional celebrities, influencers will cost less while providing the opportunity to engage directly with your target audience. Additionally, they may be perceived as more trustworthy and provide micro-niche content that may be more relevant to a brand.

Educating influencers about your business is essential to a successful partnership. Once you've identified who you want to work with, create a toolkit that explains your brand, offerings and value proposition. The document can also provide a suggested script or talking points for the content they create. Although not guaranteed, some influencers may promote your business for free if you send them free products, increasing brand awareness among their audience. For these reasons, 93% of traders have used influencer marketing as part of their brand strategy to help grow their business.

Related: What is Career Choice no. 1 of General Z? Social media influencer

Equip influencer partners with memorable new web addresses

After identifying and partnering with influencers, you need a way to quickly drive their audience to your website, where they can engage more closely with your brand and make a purchase. Long web addresses can be difficult for influencers to say on camera, especially when they're constrained by video or audio length restrictions. Complex web addresses also present a challenge on platforms like Instagram that don't allow users to add links to post captions. A long domain name ultimately reduces the likelihood that the audience will find or remember a website once they leave the platform.

One way to solve these issues is to give influencer partners a new web address associated with your brand and website. Options domain names like .info, .pro, and .world feature memorable keywords before and after the dot. These can help influencers and audiences quickly understand and memorize your brand name, offers, value and more.

Related: 4 secrets to a successful and impactful partnership

The new web addresses are also quick and easy for influencers to remember and speak out loud during their YouTube videos. Instagram scrollsTikToks and more. Influencers can prominently display these shorter addresses in their social media photos, videos, captions, and bios. Additionally, new web addresses allow organizations to include more keywords in their domain name, potentially benefiting their search engine optimization rankings.

With celebrities and influencers serving as brand ambassadors, you can connect with entirely new audiences. By arming these partners with memorable new web addresses, your brand becomes even more recognizable, increasing the likelihood that you will remain in the minds of celebrities, influencers and fans for years to come.