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If you are looking for thrive in the Amazonyou'll need key competitive advantages like subject matter expertise, your customer, and Amazon's marketplace. Fortunately, you can earn all of these at once using ChatGPT, if you think like an Amazon consultant and know what to look for.
Like one Fractional CMOthese are the ChatGPT prompts for Amazon sellers that I use with my clients to help them, whether they're looking to launch a product on Amazon or get help with Amazon Marketing Strategies.
Related: Want to increase your Amazon sales fast? Here are 3 top tips from an Amazon consultant.
How to talk to ChatGPT
If you want the best information from ChatGPT, you must enter the best information. When creating your requirements, you'll want to be as specific as possible and follow this structure:
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Be kind – it helps more than you think.
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Give them an expertise and a role.
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Provide as much detail as possible, just as you would with a consultant.
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Provide the parameters and details you need from your answer.
Create a buyer persona
I mentioned your client's misunderstanding as one of the the two main reasons Amazon sellers failbut fortunately, this ChatGPT application can solve that quickly.
You'll want to create a buyer persona to help you understand your addressable market. Try to sell to everyone and sell to no one.
Use this quick ChatGPT example: “Please act as my brand expert. I sell 100% organic coffee in aluminum coffee beans to target consumers looking for the freshest coffee on the market, to make healthier choices by avoiding microplastics and to feel good to help keep plastic out of landfills and oceans, please create an in-depth buyer persona that includes characteristics that will help me understand their purchasing decisions, their sense of self, who track online as well as traditional characteristics such as income, location and more.”
Create customer avatars
Yours avatars it will help you understand the mindset and buying reasons of your customers. This will enable you to write better copy, more effective ads and create magnetic visuals.
Use this quick ChatGPT example: “Thank you. As my brand expert and with that buyer persona in mind, could you please give me three distinct avatars that help me understand the different needs of my customer? I'd like you to include: What they want to achieve ? Why do they want it so badly? What are they currently doing to get what they want? The financial consequences if they don't get what they want?
Related: Don't copy the big brands to increase your sales on Amazon – Do this instead
Create images and videos that convert
Now that we understand our customer intimately, we are ready to transform the brand into a magnet for your customers. We will start with visuals.
Use this quick ChatGPT example: “Thank you, this is perfect. Now I am ready for your help as my art director with expertise in neuro-aesthetics, color psychology and Amazon Marketplace. Please let me know what key considerations such as colors, composition, layouts, shapes, textures and fonts I should use in my Gallery Images, A+ Content, Images and Videos for this buyer persona and avatars Aesthetic principles are important to my brand in communicating how I solve my customers' problems, ua ease their pain and fulfill their wishes.”
Create copy that sells
Your bullet points will be reused across your visuals, so getting this right is critical. Enter key details and point structure in the request.
Use this quick ChatGPT example: “Thank you so much. Now please be my copywriting expert on Amazon to help me write bullet points for my roasts. We'll start with the Colombian Roast. Here are the taster notes: Chocolate Almond with Cherry black I need period to start with a main idea with ALL NES with a colon at the end, then expand that main idea in the case of the sentence need five periods please Points should include as many keywords as possible in this format.
1. Unique value proposition, trust, credibility and clearly communicate who the product is for
2. Primary benefits with Benefit to Feature Bridge
3. Primary features with Feature to Benefit Bridge
4. Communicate ease of ownership and what it's like to own the product (Taster notes)
5. Reduce customer risk and signal how we connect as a brand to customers' core values
Here are my main benefits:
– (list here)
Here are my main features:
– (list here)
Here's what people said they like in the comments:
– (list here)
Here are the keywords to use:
– (list here)”
Related: How to increase your product sales on Amazon today
Create ad campaigns with low ACOS and high ROAS
With a list tailored to your dream customers, you're ready to drive traffic with Exact Match Sponsored Product Ads and Sponsored Brand Ads. This includes your brokenness keyword research down to smaller groups of keyword topics and then creating titles for them.
Use this quick ChatGPT example: “It was spot on. Thank you. Please act as my Amazon PPC specialist with a focus on keyword research and writing ad headlines. Please break down my top keyword list below into smaller groups of no more than 20 keywords by topic Please name Some potential topics I have noticed come from the fact that some customers like to call the product “kpods”. five ad titles for theme, for avatars that do not exceed 50 characters and use at least one keyword per title or a phrase that is very similar to the keyword from the theme that I need to break the client template with the title clickthrough rate.
– (keyword list)”
These ChatGPT prompts for Amazon sellers are quick and easy and give you a significant competitive advantage when trying to stand out and win sales on Amazon.