The most popular New Year's resolution isn't to lose weight


New year, new financial perspective?

or the latest Statista poll of 1,050 Americans set one New Year's resolution above all others: saving more money. Over one in five American adults have decided to save more by 2025, making it the most popular goal overall.

Meanwhile, 19% of adults have decided to eat healthier, 17% to exercise more, 15% to lose weight and 14% to spend more time with family and friends.

Related: The 4 Marketing Drivers You Need to Set Up Now to Recharge Your New Year

Another one STUDY by research and analytics firm YouGov surveyed over 1,100 Americans this month and found similar responses. Saving money was once again the solution chosen by the majority of respondents, with 26% choosing it, while physical health came second with 22%. Debt settlement was popular among 13% of respondents.

A third survey conducted by the American Psychiatric Association (APA) and emailed to The Entrepreneur looked at the feelings that drive resolutions.

The APA study shows that Americans are feeling the most anxiety about their finances leading into the new year, with nearly three in five respondents (58%) of 2,200 surveyed in early December saying they were very or somewhat anxious. concerned about personal finances.

Related: This Japanese Word Changed How I Approached My New Year's Resolutions – Here's How It Can Help You Too.

This compares to 45% who expressed anxiety about their physical health.

“A new year brings with it new opportunities, but also new concerns about the very important issues that affect our lives,” said APA CEO and Medical Director Marketa M. Wills, MD, MBA.

The APA survey also found that 38% of respondents made personal finance resolutions for 2025, an increase of 4% from last year. In comparison, 25% made social/relationship goals, and 25% made diet resolutions.

Related: The year-end marketing checklist that helped triple our annual revenue growth



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