CEO of online instrument store, Club of Musiciansfired almost all of its employees and freelancers (99 out of 110 workers) for missing an early meeting in a profanity-laden Slack message.

“For those of you who didn't show up for the meeting this morning, consider this your official notice: you're all fired,” said the message from CEO Baldvin Oddsson. music focused outlet, MusicTech.

“I gave you an opportunity to make your life better, to work hard and grow. Yet you have shown me that you do not take it seriously. Out of 110 people, only 11 were present this morning. They 11 get to Stay, the rest of you are cut off,” the message continues. “Get the (f—) out of my business now.”

MusicTech listened to audio clips from internal meetings and verified Slack conversations. An anonymous worker told the outlet that “there was virtually no notice of a meeting.”

On Reddit, in a now-deleted post, a former intern said they joined the company in an unpaid cybersecurity role on November 15 and “an hour” after starting their first day, the CEO fired most of the staff .

“The company is just a startup…(It) relies on remote interns,” the post said.

Despite the press and endless debate on LinkedIn about hiring unpaid staff (and then promptly firing them), Oddsson is not only standing by his original message, he's doubling down on tone and content.

Last week on LinkedIn, Oddsson posted“Over the past weekend, I've received an overwhelming amount of attention – both positive and negative. While some have tried to 'cancel' me, it has completely backfired. Our traffic has increased to over 20,000 views, sales are up. – Rush hour, and we're getting hundreds of applications every day.”

“I've had more than 300 messages, including inquiries from CEOs, industry leaders and major newspapers requesting interviews,” the post continues. “I stand by my decisions and the values ​​we stand for. Firing those individuals was the right move for our organization and we are stronger than ever.”

wealth labeled it a “firing rage,” a spin on the part of employees of “fury leaving.”

If you called a morning meeting at the last minute and no one showed up, how would you handle the situation? According to Harvard Business Reviewrule no. 1 for managers (and life, really) is: “Don't text when you're angry. Ever.”

The media recommends never communicating “in the midst of strong negative feelings” because “subtle feelings are often lost in texts and emails” and “being a good communicator takes care.”