Brendan Krebs has a new home at PNC Bank, just one week in leaving his role as head of recruiting counsel at Wells Fargo.
Krebs will lead the Wealth Advisor team at PNC Investments, reporting to President and CEO Richard Guerrini and working out of PNC's Boston office.
“Brendan's unique combination of advisory, recruiting and leadership experience will ensure that the Wealth Advisor team within (PNC Investments) is exceptionally well positioned to serve our current and new high net worth clients,” said Guerrini.
Krebs will focus on wealth advisors working with mass affluent clients, which coincides with the firm's greater focus on that client segment. In a statement about the move, Krebs said advisers were the “backbone” of the firm's business model, and he aimed to build the adviser team to serve the firm's existing and future clients.
Last week, Krebs left Wells Fargo, where he was a managing director, head of advisory recruiting and head of advisor acquisition and integration for the wire's wealth and investment management division. Although he held the position for less than a year, he worked at the company for nine years, including serving as regional business director and market leader, according to his LinkedIn profile.
He joined the industry as a financial advisor at Merrill Lynch in 1999, with stints at Fisher Investments and several independent firms before joining Wells Fargo in 2015.
James Craven, Wells Fargo's head of national sales, is overseeing the recruitment of an office adviser until they find a permanent replacement. In an email to WealthManagement.comWells Fargo chief adviser Sol Gindi said he looked forward to the firm's “continued momentum” with Craven.