An iPhone 16 case for $1.79, a jewelry set for $2.99 and touchscreen gloves for $3.21. These are not prices for products Before OR Shein; it's Amazon Haul, a new category on Amazon that works like a discount store.
Amazon GOING section in beta on Wednesday for all US customers. Every item on Amazon Haul is priced at $20 or less, with most products falling under $10. Deals apply to a mix of categories, from electronics to fashion.
“Finding great products at very low prices is important to customers, and we continue to explore ways we can work with our retail partners so they can offer products at extremely low prices,” Amazon Vice President for Worldwide Sales Partner Services Dharmesh Mehta. said in a press release.
Amazon Haul. Photo Credit: Amazon
By launching Amazon Haul, Amazon opens up a new way to compete with Shein, who made one estimated at 32 billion dollars on sale in 2023, and other online marketplaces. Average cost of clothing tagged with Shein it is £7.90 or $10.03, according to the BBC.
However, there are disadvantages to Amazon Haul: Items take one to two weeks to arrive. Plus, shoppers must meet a $25 threshold for free shipping. Orders under $25 incur a $3.99 shipping fee and take the same time as free shipping orders to ship.
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Another catch applies when it comes to returns: An Amazon Haul purchase must be over $3 to qualify for a return. So the $2.99 set of desk racers listed on Amazon Haul, according to the press release, would not be eligible for return.
Amazon is encouraging shoppers to buy more from Amazon Haul, even if individual items in the category are priced lower than usual. Shoppers receive 5% off orders of $50 or more and 10% off orders of $75 or more.
Amazon Haul can be accessed by navigating to www.amazon.com/haul in a mobile web browser. It's also available in the Amazon Shopping app if users type Haul into the search bar.
Amazon's revenue was over 574 billion dollars in 2023 with the majority of net revenues earned in the US, Canada and Mexico.