Video content seems to be everywhere, and it's hard to find a business that doesn't use video in its day-to-day operations in some way. Whether it's for internal processes, social media marketing or a company's website, video has become an essential part of how businesses communicate with their customers.

However, not every company can hire professional editors to handle this part of the job. But no worries; in a world where AI technology it's progressing so fast that you don't need to do so much manual video editing anymore.

At my video editing company, we've discovered some great AI-driven solutions that your team can use to make their videos stand out professional. But what exactly does it mean to “make videos look professional” and what tools can you use to do it?

1. Audio cleanup

Many businesses record video podcasts or interviews for their marketing purposes. One of the biggest challenges facing these “talking videos” is sound management. Filler words like “um,” “ah,” pauses, or inconsistent speaker speech patterns can make the editing process extremely time-consuming. Different people speak at different speeds, and sometimes you'll need to cut things short to make the content more engaging and smooth.

If you're looking to make your videos smoother like this, focus on sound. A great tool that can help with this is Adobe Podcast.

It automatically cleans up audio, removes those filler words and awkward pauses, and helps deliver clear, concise sound, especially for videos where people talk a lot. With this tool, your social media managers or other team members working with video can quickly improve its quality without advanced editing skills.

Related: 4 Pro Tips for Optimal Online Presentations

2. Background noise reduction

Another popular format that comes with its own set of challenges is field interviews – talking to people on the street. It's a dynamic and engaging way to gather authentic knowledge, but there is a common issue that can make your video feel more amateurish.

This issue is background noise. Even the best microphones can sometimes fail, releasing unwanted sounds from the environment. In some cases, your microphone may stop working altogether, leaving you with noisy background audio.

Waves can help clean up this noise and improve audio quality. Simply upload your video to the platform and let AI do its magic. It removes unwanted background noise, leaving you with clear audio that makes your videos much more professional and enjoyable to watch.

Related: 8 Budget-Friendly AI Tools to Boost Your Marketing

3. Increase video quality

When it comes to the video itself, one of the most common disappointments is finding out that the quality isn't what you were hoping for, especially after uploading it to your computer. This is often true of user-generated content or other footage shot by an amateur. You may find that some pixels are missing or certain sections appear blurry. Things get even worse when you upload the video to social media, as these platforms tend to compress the files, further reducing the quality.

To address this problem and improve the overall video quality, you can turn to video upscaling programs like Topaz Video AI. This tool analyzes your clips, predicts and reconstructs the missing pixels to create a better resolution. Using Topaz Video AI, you can significantly improve the quality of your videos, making them more visually appealing and suitable for sharing on social media platforms.

4. Video editing in multiple languages

You may also need AI when recording conferences your team organizes or conducting interviews with international colleagues. Often, such content is challenging to edit just because you you don't understand the language. As a result, these clips can end up as 2-hour long video speeches that don't get many views.

However, you don't need to hire a translator; there is a tool you can use to edit videos with international speakers, even if you don't understand the language.

Subtitles Pro generates voice-to-text scripts in 35 different languages ​​and translates them into English. With this tool, your team can understand what's happening in the video and know where to cut it correctly.

To summarize

Using AI tools can make a real difference in improving the quality of your videos and making them available to a wider audience. Additionally, these tools will allow you to create professional-looking content without the need for extensive resources, whether you're making social media clips, conducting interviews, or recording video podcasts.