How to build a landing page that converts visitors into customers

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Do you know when a landing page properly designed, it can help increase your conversion rate by as much 300%? Landing pages are responsible for converting visitors into customers, and that is why they are a very important element in the marketing mix.

In this article, I will share the most important and effective recommendations for creating conversion-focused landing pages. These tips can be useful for traders of different experience levels. They will help you make your landing pages more effective and increase your business conversions.

Key elements of a high converting landing page

Hero image or video:

Humans are essentially visual creatures, and we gravitate towards visuals because they play a crucial role in effectively conveying key messages.

The hero image or hero video is the first thing a visitor notices when on your landing page and helps create a first impression. When creating one, choose high-quality images or professionally produced videos that are relevant to your product or service offering to avoid misleading your audience.

Choose pictures that will make your audience react the way you want them to.

For example, a SaaS company's hero video might be an animated video with the main focus on the company's software, its ease of use, and its key features.

Unique Selling Proposition (USP):

Marketing statistics show that landing pages that have a clear USP are 220% more effective than those without one.

A good one unique selling proposition (USP) provides customers with information about what makes your product or service different from the rest. It is very important to attract the attention of visitors and make them stay for more information.

A USP should be short but clearly state the benefits of your product and what sets it apart from the rest. A good example is how Slack's unique selling proposition, “Be more productive at work and less busy,” directly communicates the core value of using it.

Creating an Effective Call to Action (CTA)

or call to action (CTA) is one of the most important parts of your landing page and directs visitors to take the intended action. But for it to be effective, it must be placed in strategic places and have a design that makes it easily visible.

A good rule of thumb is to place the CTA at the top of the page so it can be easily seen without scrolling down. It is also possible to add more CTAs to other areas of the page, such as after highlighting benefits or after a testimonial.

The CTA button should consist of contrasting colors and highly visible fonts. It should also be large enough to be easily clickable on any device, including a smartphone.

Lead magnet design and optimization

Form fields and placement:

It is important to strike a balance between the number of form fields you have to ensure that your visitor's interest is not lost. Fewer fields result in higher conversion rates, so creating 3-5 fields is recommended.

Organize the form fields in a sequence that helps the user fill out the form smoothly and place the forms where they won't require scrolling to see.

This logical flow is useful to keep the user engaged and ensure that they complete the forms. Reducing the number of form fields from 11 to 4 can increase conversions by 120%.

Form design:

Research shows that effective forms increase conversion rates up to 50%.

An effective form should be pleasing to the eye, efficient and easy to complete. Design elements can greatly improve the usability and completion rate of your form.

Keeping the look of the page clean, using contrasting colors for the form and submit button, and making sure the form is easily accessible can significantly increase conversion rates.

Increased trust and credibility

Social proof and trust seal:

Trust is a crucial factor when it comes to conversion. In fact, data shows that consumers who read testimonials are 58% more likely to make a purchase.

The testimonies and certificates can add a lot of credibility if included on your landing page.

It would also help if you place reviews and customer reviews in strategic positions to give visitors insight into how other users have benefited from your services or products.

Clear and transparent information:

Making offer details and policies clear and transparent builds trust and eliminates barriers.

A description of what visitors will get from you and ensuring that terms and conditions, privacy policies and return policies are visible and easy to understand is essential to gaining trust.

Optimization for mobile and speed

Responsive Design:

One thing that cannot be overlooked when creating a landing page is mobile friendliness.

Adopting a mobile-first approach ensures that your website is easily accessible from all devices, which is essential to avoid high bounce rates and keep your audience engaged.

Page loading speed:

The time it takes to load your landing page is crucial in determining conversion rates. To increase speed, images should be optimized and not large; large files should be avoided. Clean code should be used and you should partner with a fast and reliable web host.

Fast load times are always a bonus and reduce the likelihood of users leaving the site due to slow loading.

A/B testing and continuous optimization

Understanding what resonates with your audience is key, and here's why A/B testing it is essential.

A/B testing involves experimenting with different elements of your landing page, such as headlines, images, calls to action (CTAs), and layouts, to identify what works best. When you optimize all these components, you can tailor the landing page to meet your audience's preferences, ultimately increasing conversion rates.

Several elements contribute to creating a high-converting landing page, including images, headlines, unique selling propositions (USPs), copy, and CTA button placement. To further increase conversion rates, consider optimizing lead magnets, building trust and credibility, making sure the site is mobile-friendly, and constantly testing and refining the site. By following these guidelines and techniques, you can develop landing pages effectively convert visitors into customersmaximizing returns for your business.

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