We all know not to go grocery shopping on an empty stomach, but what about making a business decision? ABOUT Barbara Corcoranit is a difficult passage.
The real estate icon has invested in more than 80 companies on Shark Tank, including The Comfywhich has reportedly earned Corcoran more than $468 million since 2017.
But chances are none of those deals happened right before lunch.
Related: You have one month left to buy a home, according to Barbara Corcoran. Here's why.
In a conversation with The Bobby Jones ShowCorcoran said if you pick it up just before lunch, you'll likely walk out the door without a deal.
“I never invest in a business that's before lunch,” Corcoran said. “I'm pissed off, I'm hungry, I've been shooting for six hours already. I want to eat my lunch.”
“I have you in front of me right before lunch, you don't get a deal,” she added.
There is science to back up Corcoran's theory. A study by University College London (UCL) researchers found that hunger hormones can influence decision-making in the brain.
“We know that our decisions can be profoundly influenced by our hunger, as food has a different meaning depending on whether we are hungry or full,” said lead author Dr. Andrew MacAskill of UCL Neuroscience, Physiology & Pharmacology. in a statement. “We found that a part of the brain that is essential for decision-making is surprisingly sensitive to the levels of hunger hormones produced in our gut.”
According to Harvard Business Reviewthe best time of day to make big decisions is in the morning, perhaps around 10:00 to 11:00, when people are “more alert and focused” avoiding late morning/early and late afternoon during the day.
“If you look at the deals in Shark tankmost of the nos that don't get offers, I think, fall before lunch.” Corcoran said.
Related: Barbara Corcoran says this is the one question to ask before selling your home