HE is not just one improving or a potential selling point for Apple CEO Tim Cook. On the contrary, it is revolutionary.

In an interview on Sunday with Wall Street JournalCook praised Apple Intelligence, Apple's AI features that do everything from summary of partition texts THE generating custom emojis. Cook said he used Apple Intelligence for tasks such as generating summaries of long emails; he said it saved him time throughout the day.

“It has changed my life,” he told the Wall Street Journal.

^{Tim Cook. Photo Credit: Victor J. Blue/Bloomberg via Getty Images}

Apple Intelligence is being distributed later this month for eligible iPhones, and last week, Apple released a The new iPad Mini designed with AI in mind.

Related: 'Unreal and Dystopian': Apple's Intelligence Is Summarizing Breakup Texts So You Don't Have To Read Them

Apple wasn't the first to explore AI use cases. Google, OpenAI and Microsoft beat it to the punch, with Google publishing one AI smartphone per month before Apple did, OpenAI came up with ChatGPT in November 2022and Microsoft introducing Copilot in March 2023.

In the WSJ interview, Cook admitted that Apple was late in the AI ​​gamebut “we've done (AI) in a way that we think is best for the customer.” The company has tremendous scope, with almost half of all US smartphone users choosing an iPhone as of 2022.

Apple is moving to stay strong; the tagline under Apple Intelligence reads “HE for the rest of us.”

This means that Apple Intelligence will roll out gradually. According to Bloomberg, eligible iPhones will get features like notification summaries and smart reply texts through the iOS 18.1 update in October 28. Later, Apple plans to integrate OpenAI's ChatGPT into the iPhone, for it answer the questions that Syria cannot. AI improvements apply in the iPhone 15 Pro and Pro Max line, iPhone 16 and iPads and Macs that use an M1 chip or higher.

Related: Apple is reportedly saving the most anticipated Siri AI improvements for next year